Director, Paid Marketing

Own Kraken Consumer’s global paid acquisition strategy across paid search, paid social, app acquisition, display, video, affiliates, and KOL channels. Manage acquisition budgets using CAC, cohort quality, payback, incrementality, and long-term customer value, while building experimentation across creative, targeting, landing pages, onboarding, and full-funnel conversion. Lead performance marketing and affiliate/KOL teams and partner cross-functionally with Product, Lifecycle, CRM, Data, Finance, and Marketing to optimize the customer journey.