Marketing Specialist II - Writer

Erie Insurance Group
United States
Workplace: OnsiteFull timeUSD 63,130 - 100,843Function: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Diversity values","Nimble learning","Self-development","Information management","Collaboration","Customer focus","Cultivates innovation","Instills trust","Optimizes work processes","Accountability","Decision quality"]

Write customer-centric marketing content across multiple channels using research, audience insights, and performance data. Support brand positioning and business objectives by planning and managing low-to-moderate complexity projects, creating proposals and creative materials, and developing marketing/communications content. Conduct in-depth research and analysis, track and report impact, and help pursue media opportunities—including pitches, influencer outreach, and interview materials—while collaborating with internal teams.

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Erie Insurance Group
Erie Insurance Group
22 hours ago

Marketing Specialist II - Writer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Write customer-centric marketing content across multiple channels using research, audience insights, and performance data. Support brand positioning and business objectives by planning and managing low-to-moderate complexity projects, creating proposals and creative materials, and developing marketing/communications content. Conduct in-depth research and analysis, track and report impact, and help pursue media opportunities—including pitches, influencer outreach, and interview materials—while collaborating with internal teams.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Determine objectives and scope for assigned projects and develop project plans (tasks, deliverables, resources, dependencies), including change management recommendations.
  • •Create proposals, promotional plans, and creative/marketing materials to support product, service, and communication initiatives.
  • •Conduct in-depth research and analysis, track/measure/report performance and impact of marketing and communications plans, and implement changes as appropriate.
  • •Develop marketing and communication materials based on business and product development needs.
  • •Identify and pursue external media opportunities; create storytelling for pitching/placement and assist with written materials for media, customers, agents, and influencers.

Pay and Benefits

Salary: USD 63,130 - 100,843
Perks:Health InsuranceDentalVision401kPensionPaid LeaveLife InsuranceDisability InsuranceParental LeaveAdoption AssistanceWell-being Programs

Key Requirements

  • •Bachelor’s degree in marketing/communications/organizational leadership/business plus 2 years of marketing or communications experience, or an Associate’s degree plus 4 years, or a high school diploma/GED plus 6 years; experience performing on project teams required.
  • •Knowledge of marketing and communications concepts and processes.
  • •Knowledge of current marketing and communication research and trends and project management processes (preferred).
  • •Designations/licenses: General Insurance certification or related designation (preferred).
  • •Strong ability to execute project plans and support marketing/communication initiatives aligned with strategy.
Experience:2+ yearsMarketingCommunications
Education:Bachelor's in marketing, communications, organizational leadership or business
Skills:Diversity valuesNimble learningSelf-developmentInformation managementCollaborationCustomer focusCultivates innovationInstills trustOptimizes work processesAccountabilityDecision quality
Certifications:General Insurance

Company Brief

Erie Insurance Group
Erie Insurance Group is a mutual insurance company providing auto, home, business, and life insurance products through a network of independent agents, serving customers across multiple U.S. states with a focus on local service and claims support.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Erie, United States
Founded: 1925
WebsiteLinkedIn