Product Marketing Manager

WeTravel
Costa Rica, Chile, Colombia, Mexico, Brazil
Workplace: RemoteFull timeUSD 32,000 - 52,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Storytelling","Data analysis","Cross-functional collaboration"]

Own end-to-end launch planning and execution for WeTravel product features, ensuring clients discover, understand, and actually adopt what ships. Partner with cross-functional teams to plan channels, craft email and in-product messaging, produce demo content (e.g., Loom-style videos), update onboarding, and run newsletters and webinars. Also monitor adoption post-launch using data, fix stalling features, and localize content into Spanish for better communication.

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FursaFursa
WeTravel
WeTravel
1 day ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own end-to-end launch planning and execution for WeTravel product features, ensuring clients discover, understand, and actually adopt what ships. Partner with cross-functional teams to plan channels, craft email and in-product messaging, produce demo content (e.g., Loom-style videos), update onboarding, and run newsletters and webinars. Also monitor adoption post-launch using data, fix stalling features, and localize content into Spanish for better communication.
Location: Costa Rica, Chile, Colombia, Mexico, Brazil
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Own feature marketing plans and execute launches end-to-end, including aligning with product and commercial teams on comms and activities.
  • •Drive channel plans with the commercial marketing team across website, social, paid, and lifecycle channels, and determine what each launch needs.
  • •Craft and set up launch communications (emails, in-product messages) and demo video content; update onboarding materials and run newsletters.
  • •Increase adoption post-launch by monitoring metrics, identifying stalling features, and driving fixes.
  • •Host live product webinars, run ad hoc promo campaigns, and localize content into Spanish when required.

Pay and Benefits

Salary: USD 32,000 - 52,000 annually
Perks:Paid LeaveVolunteer DaysEquipment

Key Requirements

  • •7+ years of communication-heavy experience, including at least 3 years in B2B product marketing at a tech company.
  • •Writes fluent business English for busy tour operators.
  • •Strong storytelling ability in writing and on camera; represents the product to clients.
  • •Proven track record running successful B2B email and in-product campaigns (ideally highly targeted).
  • •Uses AI tools to work faster while maintaining quality, and can analyze data to surface insights.
Skills:CommunicationStorytellingData analysisCross-functional collaboration
Languages:EnglishSpanish
Tech Stack:AI toolsLoomCustomer.ioSQLExcelGoogle Sheets

Company Brief

WeTravel
WeTravel provides an online booking, payment, and management platform for tour operators, travel agencies, and group travel organizers, enabling itinerary management, secure payments, and customer invoicing to streamline group travel operations.
Industry: TravelTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn