Marketing Director, China

On Holding
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 20+ yearsSkills: ["Leadership","Communication","Stakeholder management","Collaboration","Strategic thinking"]

Strategic marketing leader responsible for shaping and executing integrated brand and product campaigns across global and local teams in Greater China. Overseeing creative development, production, social media, PR, retail marketing, partnerships, and events to drive brand storytelling, demand generation, and long-term brand equity. Builds campaigns from zero to one, balancing regional market insights with global strategy and leading a large marketing organization.

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FursaFursa
On Holding
On Holding
5 months ago

Marketing Director, China

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Job Summary

Strategic marketing leader responsible for shaping and executing integrated brand and product campaigns across global and local teams in Greater China. Overseeing creative development, production, social media, PR, retail marketing, partnerships, and events to drive brand storytelling, demand generation, and long-term brand equity. Builds campaigns from zero to one, balancing regional market insights with global strategy and leading a large marketing organization.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the creation and execution of brand and product campaigns end-to-end across creative development, production, social media, PR, retail marketing, partnerships, and events
  • •Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers
  • •Lead, inspire, and develop a large marketing team, fostering collaboration, accountability, and growth, while managing budgets for maximum impact
  • •Use data, insights, and performance metrics to inform marketing decisions and drive brand awareness, demand generation, and long-term brand equity
  • •Partner with commercial, retail, product, and global marketing teams to deliver integrated business outcomes and communicate strategic insights to global leadership

Key Requirements

  • •20+ years of marketing and communications experience in sportswear, footwear, apparel, or FMCG industries
  • •Proven track record leading large-scale brand and product campaigns across multiple channels
  • •Experience managing sizable teams (over 30) in a fast-paced environment
  • •Deep understanding of modern marketing ecosystems including digital, social media, PR, retail marketing, and experiential marketing
  • •Highly data-driven and commercially minded, with experience working with global senior executives
Experience:20+ yearsSportswearFMCGApparel
Skills:LeadershipCommunicationStakeholder managementCollaborationStrategic thinking
Languages:English
Tech Stack:Digital marketingSocial mediaPRRetail marketingExperiential marketing

Company Brief

On Holding
Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Zurich, Switzerland
Founded: 2010
Glassdoor
Glassdoor: 4.0
WebsiteLinkedIn