Global Campaigns Demand Generation Experienced Professional

Baker Hughes
Bucharest
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical skills","Data-driven decision-making","Communication","Stakeholder management","Problem-solving"]

Own and lead global demand generation campaign planning, execution, performance management, and reporting aligned with the Cordant Solutions commercial strategy. Build campaign architecture using email marketing, lead nurturing/management, social media, digital advertising, and marketing analytics. Partner with Sales, Product Marketing, Communications, and Key Account Managers to run ABM programs, optimize lead generation and conversion, and use marketing automation, CRM systems, and tools like 6sense.

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Baker Hughes
Baker Hughes
1 week ago

Global Campaigns Demand Generation Experienced Professional

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Last checked: 23 hours agoStatus: Live

Job Summary

Own and lead global demand generation campaign planning, execution, performance management, and reporting aligned with the Cordant Solutions commercial strategy. Build campaign architecture using email marketing, lead nurturing/management, social media, digital advertising, and marketing analytics. Partner with Sales, Product Marketing, Communications, and Key Account Managers to run ABM programs, optimize lead generation and conversion, and use marketing automation, CRM systems, and tools like 6sense.
Location: Bucharest
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead demand generation campaign planning, execution, performance management, and reporting aligned to Cordant Solutions commercial strategy.
  • •Design and execute campaign architecture across email marketing, lead nurturing/management, social media marketing, and digital advertising with marketing analytics.
  • •Act as an internal advisor on demand generation best practices from lead generation/collection through performance analysis.
  • •Partner with Sales and Key Account Managers to optimize lead generation programs and create/convert opportunities, including ABM campaigns.
  • •Use marketing automation, CRM systems, and ABM platforms (e.g., 6sense) to track performance, and improve/automate demand generation processes with agencies and internal stakeholders.

Pay and Benefits

Perks:Work-life BalanceMedical CareLife InsuranceDisability ProgramsFinancial Programs

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a relevant discipline from an accredited university or college.
  • •Significant experience in Digital Marketing and Demand Generation Marketing.
  • •Proven track record establishing strategic vision, developing execution plans, and delivering results in demand generation.
  • •Strong proficiency with marketing automation platform, CRM software, and Account-Based Marketing (ABM) technologies.
  • •Experience with 6sense or similar ABM platforms (preferred) plus strong analytical skills and data-driven decision-making.
Experience:Digital marketingDemand generationABMAccount-based marketingMarketing analytics
Education:Bachelor's
Skills:Analytical skillsData-driven decision-makingCommunicationStakeholder managementProblem-solving
Tech Stack:Marketing automationCRMAccount-based marketing (ABM)6senseEmail marketingLead nurturingLead managementSocial media marketingDigital advertisingMarketing analytics

Company Brief

Baker Hughes
Provides oilfield equipment, technologies, and services for the energy industry, including drilling, production, and industrial solutions. Serves upstream, midstream, and downstream customers worldwide with products and services focused on efficiency and reliability.
Industry: Energy Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1907
WebsiteLinkedIn