Global Lead, Influencer/Social Media Marketing Strategy

Airwallex
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Negotiation","Relationship-building","Stakeholder-management","Communication","Leadership","Strategic thinking"]

Lead Airwallex's global influencer strategy from the ground up, architect multi-market creator campaigns across US, UK/EU, AU, SG, HK, and drive brand virality. Build scalable processes, partner with cross-functional teams, and optimize campaigns to make Airwallex the most talked-about fintech brand globally from Singapore.

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Airwallex
Airwallex
6 months ago

Global Lead, Influencer/Social Media Marketing Strategy

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Last checked: 17 minutes agoStatus: Live

Job Summary

Lead Airwallex's global influencer strategy from the ground up, architect multi-market creator campaigns across US, UK/EU, AU, SG, HK, and drive brand virality. Build scalable processes, partner with cross-functional teams, and optimize campaigns to make Airwallex the most talked-about fintech brand globally from Singapore.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms. Shape strategies for major launches, campaigns, and cultural moments to drive brand awareness, engagement, and virality, while enabling local teams to execute market-specific adaptations.
  • •Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones. Identify and engage high-impact creators across business, fintech, tech, lifestyle, and culture who can authentically champion the brand.
  • •Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting. Develop playbooks and templates for regional teams and maintain a robust global creator database.
  • •Lead end-to-end relationship management with top-tier influencers and agents. Set expectations for performance, negotiate contracts, and ensure consistent brand safety, messaging alignment, and creative excellence.
  • •Define success metrics across awareness, reach, engagement, and content performance. Oversee dashboards and reporting frameworks, test formats and creators, and implement insights to continuously optimize campaigns.

Key Requirements

  • •8–12+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing (startup or high-growth tech preferred).
  • •Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth.
  • •Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality.
  • •Experience managing global markets or multi-country campaigns.
  • •Strong negotiation, relationship-building, and stakeholder-management skills.
Experience:8-12 years
Skills:NegotiationRelationship-buildingStakeholder-managementCommunicationLeadershipStrategic thinking
Tech Stack:YouTubeTikTokInstagramLinkedInPodcastsNewslettersAI

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor