Principal, GTM Enablement

Snowflake
Menlo Park
Full timeUSD 188,000 - 246,700 annuallyFunction: Communications, PR & CommunityExperience: 10+ yearsEducation: bachelorsSkills: ["Data-driven mindset","Communication","Facilitation","Strategic thinking","Program management discipline"]

Architect and orchestrate high-impact sales enablement programs, including Sales Kickoff, Field Enablement Council, and Field Academy. Own end-to-end program strategy and execution that drives measurable behavior change and pipeline/revenue outcomes. Design outcome-led selling frameworks, deploy data-driven interventions using signals from Gong, Salesforce, and pipeline analytics, and build measurement/reporting infrastructure. Partner across Product Marketing, Field Engineering, and Revenue Operations to rapidly translate launches into field-ready programming and scale proven plays globally.

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Snowflake
Snowflake
1 week ago

Principal, GTM Enablement

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Last checked: 16 hours agoStatus: Live

Job Summary

Architect and orchestrate high-impact sales enablement programs, including Sales Kickoff, Field Enablement Council, and Field Academy. Own end-to-end program strategy and execution that drives measurable behavior change and pipeline/revenue outcomes. Design outcome-led selling frameworks, deploy data-driven interventions using signals from Gong, Salesforce, and pipeline analytics, and build measurement/reporting infrastructure. Partner across Product Marketing, Field Engineering, and Revenue Operations to rapidly translate launches into field-ready programming and scale proven plays globally.
Location: Menlo Park
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Architect and execute Sales Kickoff end-to-end, including narrative/agenda design, content creation/review, speaker prep, coordination, and post-event activation to drive behavior change.
  • •Enable sales programs that reinforce outcome-led selling and align the Snowflake platform to executive-level priorities.
  • •Own and chair the Field Enablement Council to align enablement priorities, resolve field gaps, and govern program quality across teams.
  • •Own the Field Academy portfolio, delivering a structured progression from onboarding through advanced certification to accelerate ramp and deepen expertise.
  • •Design and deploy targeted enablement interventions based on data signals, then build measurement infrastructure with success metrics tied to business outcomes and report progress to GTM leadership.

Pay and Benefits

Salary: USD 188,000 - 246,700 annually

Key Requirements

  • •10+ years in field enablement, sales strategy, GTM operations (or combination), with at least 5 years designing and leading programs at scale in enterprise software.
  • •Architect and deliver large-scale sales events (e.g., Sales Kickoff, QBRs) with measurable field outcomes.
  • •Deep fluency in outcome-led/value-based selling methodologies (e.g., value selling, MEDDPICC, Challenger, Command of the Message).
  • •Experience building and leading cross-functional governance bodies (councils, steering committees) to align stakeholders and drive accountability.
  • •Bachelor’s degree required.
Experience:10+ yearsEnterprise softwareGTMField enablementSales strategyAI-powered learning
Education:Bachelor's
Skills:Data-driven mindsetCommunicationFacilitationStrategic thinkingProgram management discipline
Tech Stack:GongSalesforceLMSCMSHighspotPipeline analyticsWin/lossActivity data

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn