Digital Marketing Specialist, Display Ads

Etsy
United States
Workplace: HybridFull timeUSD 100,000 - 130,000Function: Marketing & GrowthExperience: 2-4 yearsSkills: ["Ownership","Attention to detail","Analytical thinking","Collaboration","Initiative"]

Own Etsy’s Display advertising program on the Demand Generation team—building, launching, and QA’ing high-performing campaigns across feed-based catalog and DPA initiatives. Optimize bids and budgets against efficiency/ROAS targets, monitor real-time dashboards, and maintain platform hygiene (UTMs, naming conventions, block-lists). Partner with product, engineering, data analytics, and finance to shape the display ads roadmap, drive continuous improvement, and scale campaigns across feeds of millions of products.

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FursaFursa
Etsy
Etsy
2 days ago

Digital Marketing Specialist, Display Ads

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Last checked: 1 day agoStatus: Live

Job Summary

Own Etsy’s Display advertising program on the Demand Generation team—building, launching, and QA’ing high-performing campaigns across feed-based catalog and DPA initiatives. Optimize bids and budgets against efficiency/ROAS targets, monitor real-time dashboards, and maintain platform hygiene (UTMs, naming conventions, block-lists). Partner with product, engineering, data analytics, and finance to shape the display ads roadmap, drive continuous improvement, and scale campaigns across feeds of millions of products.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and QA display campaigns, including creative tracking, catalog updates, audience implementation, and pixel/tag checks.
  • •Oversee and optimize large-scale product feeds and DPA ad campaigns using automated ad solutions.
  • •Implement bid and budget optimizations to maximize performance within fixed efficiency constraints.
  • •Monitor real-time performance dashboards, flag anomalies, log fixes with the team, and share platform-level reporting summaries.
  • •Maintain platform hygiene (UTMs, naming conventions, block-lists) and contribute to continuous improvement by documenting changes and proposing efficiency/scalability enhancements.

Pay and Benefits

Salary: USD 100,000 - 130,000
Equity and Bonus:Equity

Key Requirements

  • •2 to 4 years of proven success leading large-scale digital ad campaigns against specific goals.
  • •Hands-on experience with display ad platforms (e.g., Google Ads, Microsoft Ads) and/or feed-based marketing channels; search experience is a strong fit.
  • •Fluency in digital advertising fundamentals including CPC, CPM, and ROAS.
  • •Comfort working with data, including entry-level SQL and attribution concepts (multi-touch, LTV, frequency).
  • •Experience with product catalogs (1M+ SKUs) and marketing technology platforms such as MMPs (e.g., AppsFlyer, Branch) and CDPs (e.g., Segment, LiveRamp).
Experience:2-4 years
Skills:OwnershipAttention to detailAnalytical thinkingCollaborationInitiative
Tech Stack:Google AdsMicrosoft AdsDV360MSANGDNGoogle AnalyticsLookerTableauSQLClaudeCursorAppsFlyerBranchSegmentLiveRampUTMs

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Etsy
Operates a global online marketplace focused on handmade, vintage, and unique goods, connecting independent sellers with buyers and providing tools for listing, payment processing, shipping, and shop management.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Brooklyn, New York, United States
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn