Puma

1 month ago

Brand Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead the local marketing strategy for PUMA Mexico to strengthen brand positioning and drive growth. Manage the local Marketing budget, lead Sports Marketing partnerships, and oversee GTM execution across Key Accounts, Retail and E‑Commerce. Drive merchandising, pricing, and inventory planning while analyzing performance to maximize sales, profitability, and market share. Inspire a 360-degree leadership approach across the business.

Location: Mexico

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Lead the local marketing strategy to strengthen brand positioning and support business growth objectives.
•Define and manage the local Marketing budget, ensuring alignment with commercial priorities and brand goals.
•Direct the local Sports Marketing strategy and strategic partnerships to boost visibility, relevance, and consumer connection.
•Lead the local Go-To-Market execution in Key Accounts, Retail, and E‑Commerce, ensuring alignment on assortment, activations, and campaign implementation.
•Supervise assortment planning, pricing strategy, inventory movements and performance analysis to maximize sales, profitability, and market share.

Key Requirements

•10-15 years of experience in similar roles.
•Expert in consumer and market analysis, preferably in the sports industry.
•Commercial profile with the ability to analyze business and financial indicators.
•Strategic vision and 360 leadership.
•Fluent in English (advanced)

Experience:10-15 yearsSportsRetailConsumer

Skills:LeadershipStrategic thinkingCommunicationNegotiationTeam management

Languages:EnglishSpanish

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

1 month ago

Brand Director

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Mexico

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Lead the local marketing strategy to strengthen brand positioning and support business growth objectives.
•Define and manage the local Marketing budget, ensuring alignment with commercial priorities and brand goals.
•Direct the local Sports Marketing strategy and strategic partnerships to boost visibility, relevance, and consumer connection.
•Lead the local Go-To-Market execution in Key Accounts, Retail, and E‑Commerce, ensuring alignment on assortment, activations, and campaign implementation.
•Supervise assortment planning, pricing strategy, inventory movements and performance analysis to maximize sales, profitability, and market share.

Key Requirements

•10-15 years of experience in similar roles.
•Expert in consumer and market analysis, preferably in the sports industry.
•Commercial profile with the ability to analyze business and financial indicators.
•Strategic vision and 360 leadership.
•Fluent in English (advanced)

Experience:10-15 yearsSportsRetailConsumer

Skills:LeadershipStrategic thinkingCommunicationNegotiationTeam management

Languages:EnglishSpanish

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn