Vice President - Digital Acquisition

HSBC
Mumbai
Workplace: OnsiteFull timeFunction: Executive & General ManagementEducation: mastersSkills: ["Stakeholder management","Agency management","Analytical thinking","Data-driven decision-making","Attention to detail"]

Lead digital acquisition for HSBC’s International Wealth & Premier Banking marketing team, developing and executing customer-focused paid, organic, and aggregator-led strategies to drive loan and mortgage performance. Own end-to-end campaign planning across offline/online journeys, optimize the sales funnel using analytics, and set KPIs/MIS dashboards using PowerBI and AI-enabled tools. Manage digital KPIs, content planning, and digital sales through the contact centre, partnering with global stakeholders and agencies to deliver revenue targets.

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FursaFursa
HSBC
HSBC
1 day ago

Vice President - Digital Acquisition

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Last checked: 1 hour agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead digital acquisition for HSBC’s International Wealth & Premier Banking marketing team, developing and executing customer-focused paid, organic, and aggregator-led strategies to drive loan and mortgage performance. Own end-to-end campaign planning across offline/online journeys, optimize the sales funnel using analytics, and set KPIs/MIS dashboards using PowerBI and AI-enabled tools. Manage digital KPIs, content planning, and digital sales through the contact centre, partnering with global stakeholders and agencies to deliver revenue targets.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute digital customer acquisition and sales/marketing strategies for INM IWPB across paid, organic, and digital aggregator-led campaigns.
  • •Plan and run loan and mortgage performance marketing campaigns, activations, upsell/cross campaigns, and spend campaigns via digital channels.
  • •Drive digital sales targets through sales funnel analysis, proposition and messaging, and accountability for digital revenue targets.
  • •Deep-dive into data using analytical tools, curate insights continuously using PowerBI and AI-enabled tools, and set campaign objectives, metrics, and KPIs.
  • •Plan, build, test, and launch best-in-class website content, measure customer satisfaction/engagement via KPIs, and manage digital sales through the contact centre.

Key Requirements

  • •MBA from a reputed business school with 8+ years of overall digital marketing experience.
  • •Detailed understanding of retail banking products and services.
  • •Understanding of contact centre digital sales processes and preferably managing a large team of digital sales.
  • •Thorough understanding of the digital media landscape in India, including display advertising options and programmatic basics.
  • •Keen, data-driven analytical mindset with a test-and-learn approach to derive conclusions from data.
Experience:Digital marketingRetail bankingFinancial servicesMarketing analytics
Education:Master's
Skills:Stakeholder managementAgency managementAnalytical thinkingData-driven decision-makingAttention to detail
Tech Stack:PowerBIAIProgrammatic

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn