Head of Marketing (B2B)

SentiLink
United States
Workplace: RemoteFull timeUSD 260,000 - 275,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Coaching","Accountability","Collaboration","Strategic thinking"]

Build and lead a high-performing B2B marketing organization that turns marketing investment into qualified pipeline and ARR growth. Own B2B marketing strategy and execution, define an efficient pipeline-generation philosophy, and run integrated campaign calendars with full-stack nurture programs. Partner with Sales, Product Marketing, Product, Data Science, and Revenue Operations to drive revenue outcomes, brand, digital growth, and measurement across channels. Reports to the Chief Revenue Officer.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
SentiLink
SentiLink
2 weeks ago

Head of Marketing (B2B)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Build and lead a high-performing B2B marketing organization that turns marketing investment into qualified pipeline and ARR growth. Own B2B marketing strategy and execution, define an efficient pipeline-generation philosophy, and run integrated campaign calendars with full-stack nurture programs. Partner with Sales, Product Marketing, Product, Data Science, and Revenue Operations to drive revenue outcomes, brand, digital growth, and measurement across channels. Reports to the Chief Revenue Officer.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build and lead a cohesive, high-performing B2B marketing organization by assessing the team, clarifying ownership, coaching talent, and creating accountability for outcomes.
  • •Set marketing strategy and operating rhythm, making clear decisions on priorities, team structure, and investment with a bias toward speed, learning, and iteration.
  • •Own B2B marketing strategy and execution with accountability for qualified pipeline, conversion, revenue, and ARR growth; define an efficient pipeline-generation philosophy.
  • •Develop and execute an integrated campaign calendar and multi-touch nurture programs end-to-end (audience/content, distribution, sales coordination, measurement, optimization).
  • •Partner with Sales and other teams to create strategic account growth programs and build brand/digital growth (website strategy, conversion-focused content, SEO, AEO) with measurement and reporting.
Travel: Medium travel

Pay and Benefits

Salary: USD 260,000 - 275,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kPaid LeaveHome Office

Key Requirements

  • •7+ years of B2B marketing experience with significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or other technical enterprise software.
  • •Proven success leading and developing marketing teams, including hiring, coaching, performance management, and building a cohesive organization with clear ownership.
  • •Demonstrated ability to build B2B pipeline programs that drive meaningful revenue and ARR, with clear communication of strategy, tradeoffs, and outcomes.
  • •Strong point of view on efficient pipeline generation and the right mix of campaigns, content, channels, sales partnership, events, partnerships, and team capabilities.
  • •Hands-on experience with website strategy, SEO, AEO, content, brand, and conversion optimization; willingness to travel up to 25%.
Experience:B2B SaaSInfrastructure softwareCybersecurityFintechTechnical enterprise software
Skills:LeadershipCoachingAccountabilityCollaborationStrategic thinking
Tech Stack:SalesforceHubSpotMarketoSEOAEOWebsite strategyContentConversion optimizationPipeline measurementReportingCampaign executionNurture programs

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

SentiLink
Provides machine learning-based identity verification and fraud prevention solutions to financial services companies, helping detect synthetic identities, account takeover, and payment fraud to reduce losses and onboarding risk.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Mateo, United States
Founded: 2017
WebsiteLinkedIn