Director, Product Marketing — Platform

Snowflake
Menlo Park, Bellevue, Dublin
Workplace: OnsiteFull timeUSD 228,000 - 299,200 annuallyFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Executive presence","Analytical mindset","Cross-functional influence"]

Lead go-to-market strategy for a major data and AI platform, owning platform messaging, positioning, and competitive narrative across Snowflake’s foundational capabilities. Drive launch and milestone execution with sales enablement, analyst briefings, and public-facing content, while partnering with Product Management to shape roadmap priorities. Build and develop a team of product marketers, establish GTM KPIs, and translate market signals into measurable pipeline influence and adoption.

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Snowflake
Snowflake
2 months ago

Director, Product Marketing — Platform

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for a major data and AI platform, owning platform messaging, positioning, and competitive narrative across Snowflake’s foundational capabilities. Drive launch and milestone execution with sales enablement, analyst briefings, and public-facing content, while partnering with Product Management to shape roadmap priorities. Build and develop a team of product marketers, establish GTM KPIs, and translate market signals into measurable pipeline influence and adoption.
Location: Menlo Park, Bellevue, Dublin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the platform narrative, defining messaging and positioning that communicates Snowflake’s differentiation as a trusted enterprise-grade data and AI platform.
  • •Drive go-to-market strategy for major platform launches and product milestones, including messaging architecture and sales enablement.
  • •Partner with Product Management to influence roadmap priorities using market signals, competitive dynamics, customer feedback, and pipeline trends.
  • •Enable the field through enablement programs, battle cards, objection-handling guides, and technical ROI materials.
  • •Establish and track KPIs for platform GTM programs and recruit, develop, and retain top PMM talent.
Travel: Medium travel

Pay and Benefits

Salary: USD 228,000 - 299,200 annually

Key Requirements

  • •12+ years of product marketing experience, including at least 3 years managing and developing product marketers.
  • •Deep expertise in cloud infrastructure, data and AI platforms, including how technical buyers evaluate compute performance, data governance, and security posture.
  • •Proven ability to develop product narratives for both technical evaluators and executive buyers (e.g., security architects, data engineers, CISOs, CTOs).
  • •Track record building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption.
  • •BS/BA required; willingness to travel up to 25% of the time.
Experience:12+ years
Education:Bachelor's
Skills:LeadershipCommunicationExecutive presenceAnalytical mindsetCross-functional influence

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn