Display/Paid Social Lead

Own the end-to-end strategy and execution for display and paid social performance across dozens of markets. Lead structured creative testing across Meta and beyond, drive DPA/feed performance improvements, and rebuild the team’s brief-to-launch workflow. Use AI-assisted campaign creation and platform automations to reduce launch time and reactive monitoring. Coach a small, distributed specialist team, set clear KPIs, and collaborate with Revenue, BI, Design, and Product to align paid social with business priorities.