Sr. Marketing Data Strategist

Esri
United States
Workplace: OnsiteFull timeUSD 93,600 - 156,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Influence","Presentation","Stakeholder management"]

Senior marketing data strategist responsible for designing scalable marketing data models, governing data standards, and enabling data-driven decision making through enrichment, segmentation, and advanced analytics across marketing platforms. Collaborates with global teams to ensure data accuracy, privacy compliance, and actionable dashboards that improve targeting, personalization, and performance measurement for Esri’s marketing initiatives.

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Esri
Esri
6 months ago

Sr. Marketing Data Strategist

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Last checked: 12 hours agoStatus: Live

Job Summary

Senior marketing data strategist responsible for designing scalable marketing data models, governing data standards, and enabling data-driven decision making through enrichment, segmentation, and advanced analytics across marketing platforms. Collaborates with global teams to ensure data accuracy, privacy compliance, and actionable dashboards that improve targeting, personalization, and performance measurement for Esri’s marketing initiatives.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Design and maintain scalable marketing data models that support segmentation, personalization, prioritization, and performance measurement; analyze campaigns and identify trends to inform targeting and investments.
  • •Embed data enrichment logic, validation frameworks, and standardized quality controls to improve data completeness, accuracy, and consistency; establish data governance standards and monitoring processes.
  • •Develop dashboards and visualizations to communicate marketing performance and data health; advise on reporting architecture to improve transparency and usability.
  • •Partner with digital marketing, technology, and legal/privacy teams to ensure audience strategies are supported by compliant, standardized, high-quality data; identify systemic data challenges and establish repeatable best practices.
  • •Demonstrate ability to influence cross-functional teams and drive alignment without direct authority and present strategic recommendations to senior leaders

Pay and Benefits

Salary: USD 93,600 - 156,000 annually
Perks:Health InsuranceDentalVision401kProfit-sharingPaid Leave

Key Requirements

  • •8+ years of experience in marketing data, analytics, data strategy, or related fields
  • •Strong expertise in data models, segmentation strategy, data quality, governance, and enrichment practices
  • •Experience partnering with Legal and Privacy teams on data usage, consent, and compliance requirements
  • •Advanced experience working across CRM, marketing automation platforms, CDPs, and BI tools
  • •Advanced SQL skills with the ability to analyze and validate complex datasets
Experience:8+ yearsMarketingData analytics
Education:Bachelor's
Skills:CommunicationInfluencePresentationStakeholder management
Languages:English
Tech Stack:SQLCRMMarketing AutomationCDPBI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn