User Growth Strategic Operation - TikTok Shop

TikTok
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Self-starter","Organizational skills","Communication","Cross-functional collaboration","Quantitative skills"]

Own user growth for TikTok Shop across the UK and EU, translating national insights into product growth strategies. Drive outcomes across the user lifecycle—new customers, repurchase rate, and customer unit price—while aligning UK and EU goals and supporting cross-border collaboration. Partner with cross-functional teams to build scalable, innovative user growth capabilities, leveraging paid ads, referrals, and notifications alongside data and ML-driven approaches.

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FursaFursa
TikTok
TikTok
1 month ago

User Growth Strategic Operation - TikTok Shop

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own user growth for TikTok Shop across the UK and EU, translating national insights into product growth strategies. Drive outcomes across the user lifecycle—new customers, repurchase rate, and customer unit price—while aligning UK and EU goals and supporting cross-border collaboration. Partner with cross-functional teams to build scalable, innovative user growth capabilities, leveraging paid ads, referrals, and notifications alongside data and ML-driven approaches.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own user growth for TikTok overseas e-commerce in the UK and EU and implement product growth strategies based on national characteristics.
  • •Drive e-commerce GMV by managing key user lifecycle goals including new customers, repurchase rate, and customer unit price.
  • •Combine phased UK and EU goals and support cross-border business to build country-specific user growth capabilities.
  • •Collaborate closely with cross-functional teams to accumulate and apply innovative growth capabilities.
  • •Support end-to-end user growth initiatives using tactics such as paid ads, referrals, and notifications.

Key Requirements

  • •BA/BS degree with 5 years of professional experience in a user growth role involving media buying, performance ads strategy, and product growth.
  • •Strong interest in understanding commonalities and differences in user needs across different cultural backgrounds.
  • •Self-starter who can quickly learn and drive work to completion.
  • •Strong organizational and communication skills.
  • •Strong cross-functional (XFN) collaboration skills.
Experience:5+ yearsE-commerceMedia buyingPerformance marketing
Education:Bachelor's
Skills:Self-starterOrganizational skillsCommunicationCross-functional collaborationQuantitative skills
Tech Stack:SQLExcelRPythonSAS

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn