Sr Brand Designer - Brand Foundations
Kraken
London, United Arab Emirates, Ireland, Sweden, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Poland, Bulgaria
Workplace: RemoteFull timeFunction: Design (Product/UX/UI/Visual)Skills: ["Systems thinking","Strategic thinking","Communication","Design judgement","Collaboration"]Own and evolve the core brand system for a portfolio of Payward brands, including brand guidelines, component libraries, templates, and asset libraries used by product pods. Raise brand quality through constructive guidance, develop visual identity standards, and define how the brand behaves across emerging surfaces and AI-generated outputs. Collaborate with designers, marketers, and product partners, lead design reviews, and translate crypto concepts into clear guidance non-brand teams can apply confidently.
