Director, Marketing Operations

Maven Clinic
New York, San Francisco, Seattle, Boston, Washington DC, Chicago
Workplace: HybridFull timeUSD 170,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Data governance","Cross-functional partnership","Process building"]

Own the systems, data, and reporting infrastructure behind B2B Growth Marketing. Lead marketing technology and operations across HubSpot/Salesforce instrumentation, multi-touch pipeline attribution, data governance, and analytics dashboards. Manage B2B website optimization and CRO (including WCAG 2.1 AA compliance), oversee budget forecasting and vendor spend, and build AI-powered workflows to scale reporting and campaign operations with a cross-functional team.

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Maven Clinic
Maven Clinic
1 week ago

Director, Marketing Operations

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the systems, data, and reporting infrastructure behind B2B Growth Marketing. Lead marketing technology and operations across HubSpot/Salesforce instrumentation, multi-touch pipeline attribution, data governance, and analytics dashboards. Manage B2B website optimization and CRO (including WCAG 2.1 AA compliance), oversee budget forecasting and vendor spend, and build AI-powered workflows to scale reporting and campaign operations with a cross-functional team.
Location: New York, San Francisco, Seattle, Boston, Washington DC, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own HubSpot/Salesforce instrumentation for lead management, campaign tracking, and B2B funnel stage definitions.
  • •Own multi-touch pipeline attribution methodology and represent it in cross-team conversations.
  • •Maintain marketing data governance (data dictionaries and definitions for MQL/MQA, pipeline vs. bookings vs. revenue).
  • •Build and deliver B2B marketing analytics (dashboards, pipeline briefings, performance readouts, FY planning support).
  • •Lead marketing website optimization/CRO and manage a team covering marketing analytics, marketing operations, and web optimization.

Pay and Benefits

Salary: USD 170,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDental401k MatchingPaid ParentalLearning Budget

Key Requirements

  • •8+ years in B2B marketing operations, analytics, or revenue operations supporting complex/enterprise sales cycles.
  • •Hands-on ownership of a marketing automation platform (HubSpot or similar) and integration with Salesforce (lead routing, lifecycle stages, campaign orchestration).
  • •Experience building and defending pipeline or marketing attribution models with Sales and Finance stakeholders.
  • •Track record owning multi-million dollar marketing budgets (forecasting, actuals, reconciliation).
  • •Experience managing and developing a high-performance team, presenting marketing performance data to executive leadership.
Experience:8+ yearsB2BEnterprise salesRevenue operations
Skills:LeadershipCommunicationData governanceCross-functional partnershipProcess building
Tech Stack:HubSpotSalesforceCaliberMindGA4QualifiedWebflowLookerData StudioAsanaJiraWCAG 2.1 AAA/B testingCROAI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic
Maven Clinic is a virtual-first women’s and family healthcare platform offering telehealth services, care navigation, and employer-sponsored programs covering fertility, pregnancy, postpartum, pediatrics, and family planning.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn