Merchant, FTW (Timberland)

VF Corporation
Shanghai
Workplace: OnsiteFull timeFunction: OtherSkills: ["Collaboration","Analytical thinking","Communication","Product storytelling","Curiosity"]

Partner with Global Merchandising, Design, Product Development, Planning, and regional teams to shape Timberland’s APAC footwear line. You’ll be the voice of the consumer across China, Japan, Korea, Taiwan, Hong Kong, Southeast Asia, and Pacific—translating trends and marketplace insights into seasonal product briefs, assortments, pricing/product recommendations, and GTM presentations. Support sell-in/sell-through analysis and deliver reporting to strengthen category productivity and commercial performance.

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VF Corporation
VF Corporation
1 day ago

Merchant, FTW (Timberland)

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Job Summary

Partner with Global Merchandising, Design, Product Development, Planning, and regional teams to shape Timberland’s APAC footwear line. You’ll be the voice of the consumer across China, Japan, Korea, Taiwan, Hong Kong, Southeast Asia, and Pacific—translating trends and marketplace insights into seasonal product briefs, assortments, pricing/product recommendations, and GTM presentations. Support sell-in/sell-through analysis and deliver reporting to strengthen category productivity and commercial performance.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time

Key Responsibilities

  • •Continuously monitor APAC consumer behavior, fashion trends, cultural movements, and marketplace dynamics across key markets to identify opportunities.
  • •Develop seasonal product briefs and recommend regional product opportunities (franchises, price architecture, style/color direction, SKU productivity, and revenue targets).
  • •Partner with Global teams to influence assortments, support seasonal line building, and represent APAC priorities in assortment reviews and meetings.
  • •Collaborate with Sales, Merchandising, Retail, and Wholesale teams; lead market visits and develop actionable insights reports.
  • •Support GTM execution with sample assortments and presentations, and analyze performance (sales, category productivity, pricing, and Good-Better-Best) to recommend actions.
Travel: Low travel

Key Requirements

  • •Strong merchandising experience, preferably within footwear, fashion, lifestyle, or outdoor brands.
  • •Deep passion for consumer insights, fashion trends, sneaker culture, and marketplace analysis.
  • •Strong understanding of APAC consumer behavior and regional market differences.
  • •Ability to translate trends, consumer insights, and market intelligence into compelling product recommendations.
  • •Excellent analytical and cross-functional communication skills to work effectively in a matrix organization.
Experience:FootwearFashionLifestyleOutdoorRetailWholesaleConsumer insights
Skills:CollaborationAnalytical thinkingCommunicationProduct storytellingCuriosity

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
Glassdoor
Glassdoor: 3.7
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