2 days ago

Consumer Marketing Manager, Integrated Marketing (TikTok Shop, Singapore)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end consumer marketing campaigns for TikTok Shop in Singapore, from planning and KPI setting to execution across e-commerce initiatives, new product/feature launches, and partnerships. Partner with media agencies and internal teams to build media strategies, manage budgets, brief external partners, and optimize performance using marketing analytics and social listening. Conduct competitor and consumer research, including survey design, to generate insights that improve campaign content.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversee end-to-end planning, development, and execution of consumer marketing campaigns for TikTok Shop initiatives, partnerships, and new project launches.
•Define marketing objectives, set KPIs, and implement measurement frameworks to analyze campaign performance.
•Develop and manage media strategies and plans with agencies and internal teams to optimize channel mix, targeting, and budgets.
•Conceptualize and execute innovative marketing plans grounded in insights to drive brand equity and new customers.
•Measure, report, and optimize brand and campaign performance using marketing analytics and social listening; translate insights into recommendations and learnings.

Key Requirements

•Bachelor’s degree in marketing, communications, business administration, or a related field.
•3+ years of experience in creative/brand marketing, digital marketing, social media, or advertising roles.
•Hands-on experience managing integrated marketing campaigns end to end, including cross-functional coordination and stakeholder management.
•Excellent storytelling, writing, and conceptual thinking skills.
•Strong digital and media landscape understanding with awareness of emerging trends, comfortable working with data and details.

Experience:3+ yearsTechE-commerceFMCG

Education:Bachelor's in marketing, communications or business admin

Skills:StorytellingWritingConceptual thinkingStakeholder managementData analysisAttention to detailCommunicationStrategic thinking

Tech Stack:Marketing analyticsSocial listening tools

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Consumer Marketing Manager, Integrated Marketing (TikTok Shop, Singapore)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversee end-to-end planning, development, and execution of consumer marketing campaigns for TikTok Shop initiatives, partnerships, and new project launches.
•Define marketing objectives, set KPIs, and implement measurement frameworks to analyze campaign performance.
•Develop and manage media strategies and plans with agencies and internal teams to optimize channel mix, targeting, and budgets.
•Conceptualize and execute innovative marketing plans grounded in insights to drive brand equity and new customers.
•Measure, report, and optimize brand and campaign performance using marketing analytics and social listening; translate insights into recommendations and learnings.

Key Requirements

•Bachelor’s degree in marketing, communications, business administration, or a related field.
•3+ years of experience in creative/brand marketing, digital marketing, social media, or advertising roles.
•Hands-on experience managing integrated marketing campaigns end to end, including cross-functional coordination and stakeholder management.
•Excellent storytelling, writing, and conceptual thinking skills.
•Strong digital and media landscape understanding with awareness of emerging trends, comfortable working with data and details.

Experience:3+ yearsTechE-commerceFMCG

Education:Bachelor's in marketing, communications or business admin

Skills:StorytellingWritingConceptual thinkingStakeholder managementData analysisAttention to detailCommunicationStrategic thinking

Tech Stack:Marketing analyticsSocial listening tools

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn