Sr. Social Media Specialist

Esri
United States
Workplace: OnsiteFull timeUSD 76,752 - 123,344 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Problem-solving","Storytelling","Cross-functional collaboration","Mentorship"]

Develop and execute social media strategies with a strong focus on video content to drive brand awareness and community engagement. Shoot, produce, and edit platform-ready videos, oversee end-to-end campaign planning and performance analysis, and use KPIs and analytics tools to refine messaging. Partner cross-functionally with marketing teams, mentor junior team members, and stay ahead of emerging social platforms and trends—especially YouTube and Meta.

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Esri
Esri
16 hours ago

Sr. Social Media Specialist

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Last checked: 13 minutes agoStatus: Live

Job Summary

Develop and execute social media strategies with a strong focus on video content to drive brand awareness and community engagement. Shoot, produce, and edit platform-ready videos, oversee end-to-end campaign planning and performance analysis, and use KPIs and analytics tools to refine messaging. Partner cross-functionally with marketing teams, mentor junior team members, and stay ahead of emerging social platforms and trends—especially YouTube and Meta.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Shoot, produce, and edit video content in collaboration with a creative team.
  • •Develop and implement social media strategy aligned to business goals and go-to-market campaigns, with a focus on social video and YouTube.
  • •Oversee end-to-end social media campaign development, execution, and analysis, refining based on trends and audience behavior.
  • •Create high-quality, platform-specific content and provide strategic insights to align messaging with brand and marketing goals.
  • •Use KPIs and analytics tools to measure performance, report impact, and recommend continuous improvements; mentor junior team members.
Travel: Medium travel

Pay and Benefits

Salary: USD 76,752 - 123,344 annually
Perks:MedicalDentalVisionLife Insurance401kProfit-sharingPaid LeavePaid Holidays

Key Requirements

  • •5+ years of experience in social media marketing, digital content creation, or a related field.
  • •Proven ability to develop and execute social media strategies, including social video production and performance optimization.
  • •Expert technical skills in video production, including low- and high-fi content and tools such as Adobe Premiere Pro, After Effects, and Frame.io.
  • •Experience using social media platforms and analytics tools, particularly YouTube and Meta, to measure performance and inform strategy.
  • •Bachelor’s degree in marketing, communications, journalism, public relations, film and video production, or a related field.
Experience:5+ yearsSocial media marketingDigital content creationVideo productionGISLocation intelligence
Education:Bachelor's
Skills:Strategic thinkingProblem-solvingStorytellingCross-functional collaborationMentorship
Tech Stack:Adobe Premiere ProAfter EffectsFrame.ioYouTubeMetaSocial mediaVideo productionKPIsAnalytics tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn