Web and Digital Marketing Manager

Incorta
United States
Workplace: RemoteFull timeUSD 112,000 - 145,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Analytical thinking","Team collaboration"]

Experienced Web and Digital Marketing Manager overseeing web infrastructure on Webflow, digital advertising across paid channels, and analytics to optimize pipeline-driven revenue. Leads technical SEO, data integration with platforms like GA4/BigQuery, and ensures high-performance website experiences while driving ROI and MQL-to-SQL conversion.

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FursaFursa
Incorta
Incorta
4 months ago

Web and Digital Marketing Manager

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Last checked: 22 hours agoStatus: Live

Job Summary

Experienced Web and Digital Marketing Manager overseeing web infrastructure on Webflow, digital advertising across paid channels, and analytics to optimize pipeline-driven revenue. Leads technical SEO, data integration with platforms like GA4/BigQuery, and ensures high-performance website experiences while driving ROI and MQL-to-SQL conversion.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Strategy & Execution: Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels and manage our agency.
  • •Budget Management: Manage and allocate the digital advertising budget to optimize campaigns for MQLs and pipeline.
  • •Campaign Optimization: Conduct A/B testing, audience segmentation, bid management, and creative refresh cycles to improve CPA and pipeline contribution.
  • •Webflow Management: Own and manage the corporate website infrastructure on Webflow, ensuring stability, security, performance, and scalability.
  • •Technical SEO: Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness.

Pay and Benefits

Salary: USD 112,000 - 145,000 annually
Perks:Health InsuranceDentalVisionDisabilityLife Insurance401kTime-offPaid Leave

Key Requirements

  • •7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent.
  • •Webflow Expertise: hands-on expertise with Webflow including CMS utilization, custom code integration, and performance optimization.
  • •Digital Advertising Mastery: proven expertise in managing significant budgets and driving performance across major paid advertising platforms.
  • •Pipeline Focus: strong understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact; CRM/marketing automation integration is essential.
  • •Analytical Skills: proficient in web analytics tools (GA4 required) and advanced spreadsheet/data analysis; ability to translate data into actionable insights.
Experience:7+ yearsB2bSaas
Skills:CommunicationAnalytical thinkingTeam collaboration
Languages:English
Tech Stack:WebflowGoogle Tag ManagerGA4BigQuerySalesforceHubSpotMarketoHTMLCSSJavaScriptGoogle Analytics 4

Company Brief

Incorta
Provides a unified analytics platform that delivers real-time data ingestion and business intelligence by directly mapping complex enterprise data to dashboards, enabling fast analytics without ETL or data modeling.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Redwood City, United States
Founded: 2013
WebsiteLinkedIn