HSBC

1 day ago

Head of Cross-sell & Early Engagement, Unsecured Lending (Acquisition)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own the end-to-end cross-sell acquisition strategy for Credit Cards and Personal Loans across HSBC’s current account base. Lead cross-functional alignment with Product, Marketing, Analytics, CRM, Digital, Channels, and Risk to set goals and deliver measurable conversion and growth outcomes. Use customer research and advanced analytics to optimize targeting, messaging, and test-and-learn campaigns, while improving activation, first spend, ongoing spend, and “front of wallet” behavior.

Location: United Kingdom

Workplace: Onsite

Employment Type: Full time

Job Function: Banking, Lending & Credit

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end cross-sell acquisition strategy for Credit Cards and Personal Loans within the current account base, defining channel mix, targeting, proposition approach, and delivery priorities.
•Lead cross-functional stakeholder alignment across Analytics, Marketing, CRM, Digital, Channels and Risk to agree shared goals, execution plans, governance, and measurable outcomes.
•Deliver segment sales and growth targets through disciplined performance management, including funnel reporting, conversion improvement actions, and clear accountability.
•Make insight-led decisions by combining customer research and feedback with campaign performance data and advanced analytics to optimize targeting, messaging, and results.
•Embed a test-and-learn approach to refine audiences, propositions, and communications, and shape early engagement and longer-term value strategies to improve activation, spend, and front-of-wallet behaviour.

Pay and Benefits

Perks:Health InsurancePensionMaternity LeaveAdoption Leave

Key Requirements

•Demonstrated experience driving acquisition, cross-sell and/or lifecycle growth for Credit Cards, Unsecured Lending or Retail Banking products, or in a similarly data-led consumer business.
•Proven ability to deliver commercial targets through CRM (Customer Relationship Management) and marketing execution, coordinating stakeholders to translate plans into measurable results.
•Prior experience influencing cross-functional senior stakeholders to ensure products receive priority and focus.
•Highly data-driven performance management, comfortable interpreting analytics, campaign results, and funnel metrics to diagnose issues and improve outcomes.
•Strong track record partnering with CRM, Marketing, Analytics and Risk to influence senior stakeholders and align teams around shared objectives and delivery plans.

Experience:Retail bankingConsumer lendingFinancial servicesData-led consumer businessCross-sellAcquisition

Skills:Stakeholder managementPerformance managementData-driven decision-makingCommercial judgementTest-and-learn mindset

Tech Stack:CRM (Customer Relationship Management)AnalyticsCRMDigitalChannelsCampaignsFunnel reporting

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

1 day ago

Head of Cross-sell & Early Engagement, Unsecured Lending (Acquisition)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: United Kingdom

Workplace: Onsite

Employment Type: Full time

Job Function: Banking, Lending & Credit

Seniority: Sr. Director level

Key Responsibilities

•Own the end-to-end cross-sell acquisition strategy for Credit Cards and Personal Loans within the current account base, defining channel mix, targeting, proposition approach, and delivery priorities.
•Lead cross-functional stakeholder alignment across Analytics, Marketing, CRM, Digital, Channels and Risk to agree shared goals, execution plans, governance, and measurable outcomes.
•Deliver segment sales and growth targets through disciplined performance management, including funnel reporting, conversion improvement actions, and clear accountability.
•Make insight-led decisions by combining customer research and feedback with campaign performance data and advanced analytics to optimize targeting, messaging, and results.
•Embed a test-and-learn approach to refine audiences, propositions, and communications, and shape early engagement and longer-term value strategies to improve activation, spend, and front-of-wallet behaviour.

Pay and Benefits

Perks:Health InsurancePensionMaternity LeaveAdoption Leave

Key Requirements

•Demonstrated experience driving acquisition, cross-sell and/or lifecycle growth for Credit Cards, Unsecured Lending or Retail Banking products, or in a similarly data-led consumer business.
•Proven ability to deliver commercial targets through CRM (Customer Relationship Management) and marketing execution, coordinating stakeholders to translate plans into measurable results.
•Prior experience influencing cross-functional senior stakeholders to ensure products receive priority and focus.
•Highly data-driven performance management, comfortable interpreting analytics, campaign results, and funnel metrics to diagnose issues and improve outcomes.
•Strong track record partnering with CRM, Marketing, Analytics and Risk to influence senior stakeholders and align teams around shared objectives and delivery plans.

Experience:Retail bankingConsumer lendingFinancial servicesData-led consumer businessCross-sellAcquisition

Skills:Stakeholder managementPerformance managementData-driven decision-makingCommercial judgementTest-and-learn mindset

Tech Stack:CRM (Customer Relationship Management)AnalyticsCRMDigitalChannelsCampaignsFunnel reporting

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn