Sr. Director, Integrated & Brand Marketing

BambooHR
Utah
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional leadership","Executive communication","Presentation skills","Decision-making","Accountability"]

Define and scale brand positioning, narrative strategy, and integrated campaigns that grow BambooHR’s market perception and top-of-funnel demand. Own brand health measurement across awareness, sentiment, share of voice, and AI-driven discovery signals, and align brand strategy with product and revenue marketing. Lead media investment, events, sponsorships, and agency partnerships while managing up to $20M in annual marketing investment and guiding a high-performing marketing team.

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BambooHR
BambooHR
2 months ago

Sr. Director, Integrated & Brand Marketing

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Job Summary

Define and scale brand positioning, narrative strategy, and integrated campaigns that grow BambooHR’s market perception and top-of-funnel demand. Own brand health measurement across awareness, sentiment, share of voice, and AI-driven discovery signals, and align brand strategy with product and revenue marketing. Lead media investment, events, sponsorships, and agency partnerships while managing up to $20M in annual marketing investment and guiding a high-performing marketing team.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own brand positioning, messaging architecture, narrative strategy, and visual identity across all channels.
  • •Develop and execute integrated campaigns to drive brand awareness, consideration, and top-of-funnel demand generation.
  • •Establish and monitor brand health metrics, including awareness, sentiment, share of voice, consideration, and AI-search visibility.
  • •Lead enterprise content marketing strategy, editorial direction, and thought leadership initiatives to strengthen market credibility.
  • •Manage media planning and investment strategy, external agency relationships, and sponsorships/events while optimizing up to $20M in annual marketing investment.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kPaid LeaveParental LeaveVolunteer TimeEap

Key Requirements

  • •10+ years of progressive experience in brand marketing, integrated marketing, or related leadership roles.
  • •Proven experience building and scaling B2B SaaS, technology, or comparable growth-stage brands.
  • •Experience managing large-scale marketing investments exceeding $15M annually.
  • •Deep expertise in brand strategy, media planning, campaign development, content marketing, and demand creation.
  • •Strong understanding of modern media ecosystems, attribution models, audience strategy, and marketing analytics.
Experience:10+ yearsB2B SaaSTechnologyGrowth-stage brands
Skills:Cross-functional leadershipExecutive communicationPresentation skillsDecision-makingAccountability
Languages:English
Tech Stack:AI

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn