Copy of Senior Field Marketing Specialist

Endava Technology
Berlin
Workplace: HybridContractFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Project management","Communication","Analytical mindset","Relationship management"]

Plan, execute, and optimize integrated field marketing for EMEA, aligned to business priorities and revenue goals. Create campaigns combining digital, events, content, ABM, and partner marketing to engage C-suite audiences, while partnering closely with Sales to convert MQLs to closed-won. Manage account selection, ABM activation, VIP client experiences, PR/client stories, social amplification, and performance reporting using HubSpot and CRM/marketing automation, with budget and vendor oversight.

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Endava Technology
Endava Technology
2 days ago

Copy of Senior Field Marketing Specialist

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Last checked: 5 hours agoStatus: Live

Job Summary

Plan, execute, and optimize integrated field marketing for EMEA, aligned to business priorities and revenue goals. Create campaigns combining digital, events, content, ABM, and partner marketing to engage C-suite audiences, while partnering closely with Sales to convert MQLs to closed-won. Manage account selection, ABM activation, VIP client experiences, PR/client stories, social amplification, and performance reporting using HubSpot and CRM/marketing automation, with budget and vendor oversight.
Location: Berlin
Workplace: Hybrid
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute regional field marketing plans for EMEA, tailoring global initiatives to regional needs while maintaining brand consistency.
  • •Design integrated campaigns across digital, events, content, ABM, and partner marketing to drive demand, pipeline generation, and ROI.
  • •Partner with Sales leadership to identify target accounts and campaign priorities, and to orchestrate lead hand-off and conversion of MQLs to revenue.
  • •Lead ABM account selection and activation, creating personalized content and experiences as Endava scales 1:1 to 1:few/1:many programs.
  • •Track, analyze, and report campaign performance using CRM/marketing automation platforms, managing budgets and coordinating agencies, event suppliers, and marketing partners.

Pay and Benefits

Perks:Share PlanAnnual BonusHybrid WorkEmployee AssistanceWellness Stipend

Key Requirements

  • •5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
  • •Experience managing integrated marketing campaigns and executive-level events.
  • •Strong project and stakeholder management skills, with experience working closely with Sales to support pipeline generation.
  • •Excellent written and verbal communication skills, plus an analytical mindset using campaign performance metrics to drive decisions.
  • •Ideally a bachelor’s degree level education or a professional qualification; ABM experience and CRM/marketing automation familiarity are preferred.
Experience:5+ yearsB2B marketingField marketingDemand generationIntegrated marketingAccount-based marketingTechnology consultingIT servicesSaaSProfessional services
Education:Bachelor's
Skills:Stakeholder managementProject managementCommunicationAnalytical mindsetRelationship management
Languages:English
Tech Stack:HubSpotMarketoCRMMarketing automation

Company Brief

Endava Technology
Provides IT services and digital engineering, delivering software development, automation, and consulting to enterprises across financial services, payments, telecommunications, and retail to accelerate digital transformation.
Industry: Consulting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
WebsiteLinkedIn