Netflix

1 month ago

Manager, Games Marketing - Kids Games

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead marketing strategy and hands-on campaign execution for Netflix’s Kids game portfolio. You’ll build awareness, engagement, and player acquisition for mass-market kids titles by partnering with game development, product, creative, and analytics teams. Manage integrated campaigns across channels like social, in-app, email, and partnerships, use performance data to optimize, and translate insights about how kids discover games into smarter messaging and channel decisions.

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support and execute marketing strategy for the Kids game portfolio, including connected IP games, casual titles, and simulation games.
•Contribute to positioning, messaging, and go-to-market strategies that resonate with kids and parents.
•Execute integrated marketing campaigns across multiple channels (social media, in-app, email, partnerships) to drive awareness and player acquisition.
•Partner with game development, product managers, and creative teams to translate each title’s value proposition into effective marketing.
•Track and report key performance metrics, using data and consumer insights to optimize campaigns and inform future strategy.

Pay and Benefits

Salary: USD 210,000 - 339,000 annually

Perks:Health Insurance401kEquityDisabilityFlexible SpendingPaid LeaveLife Insurance

Key Requirements

•8+ years of marketing experience with meaningful experience in kids and family entertainment marketing (games, film, TV, or consumer products).
•Experience with user acquisition strategies such as paid social, performance marketing, or app install campaigns with measurable player growth.
•Proven ability to contribute to and execute marketing campaigns that drove measurable business results.
•Strong project management skills to manage multiple workstreams and campaigns simultaneously.
•Cross-functional experience aligning strategy and execution with product, creative, data, and business teams.

Experience:8+ yearsKids entertainmentFamily entertainmentGames marketingUser acquisition

Skills:CommunicationPresentationCross-functional collaborationCreative mindsetAdaptability

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Netflix

1 month ago

Manager, Games Marketing - Kids Games

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support and execute marketing strategy for the Kids game portfolio, including connected IP games, casual titles, and simulation games.
•Contribute to positioning, messaging, and go-to-market strategies that resonate with kids and parents.
•Execute integrated marketing campaigns across multiple channels (social media, in-app, email, partnerships) to drive awareness and player acquisition.
•Partner with game development, product managers, and creative teams to translate each title’s value proposition into effective marketing.
•Track and report key performance metrics, using data and consumer insights to optimize campaigns and inform future strategy.

Pay and Benefits

Salary: USD 210,000 - 339,000 annually

Perks:Health Insurance401kEquityDisabilityFlexible SpendingPaid LeaveLife Insurance

Key Requirements

•8+ years of marketing experience with meaningful experience in kids and family entertainment marketing (games, film, TV, or consumer products).
•Experience with user acquisition strategies such as paid social, performance marketing, or app install campaigns with measurable player growth.
•Proven ability to contribute to and execute marketing campaigns that drove measurable business results.
•Strong project management skills to manage multiple workstreams and campaigns simultaneously.
•Cross-functional experience aligning strategy and execution with product, creative, data, and business teams.

Experience:8+ yearsKids entertainmentFamily entertainmentGames marketingUser acquisition

Skills:CommunicationPresentationCross-functional collaborationCreative mindsetAdaptability

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor