Senior Analyst, Marketing Analytics

AutoTrader.com
Atlanta
Workplace: RemoteFull timeUSD 89,400 - 134,000Function: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Drive for results","Stakeholder partnership","Communication","Data governance"]

Turn marketing data into actionable insights by building and maintaining dashboards, reports, and automated visualizations for campaign performance. Conduct pre- and post-campaign analysis across owned and paid channels (email, digital, social, and SEO/SEM), including attribution and ROI analysis. Create and validate data pipelines and workflows using SQL/Python and sources like Snowflake, AWS (S3), and Google Analytics, while partnering with brand and analytics stakeholders to deliver clear, consistent recommendations.

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FursaFursa
AutoTrader.com
AutoTrader.com
5 days ago

Senior Analyst, Marketing Analytics

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Turn marketing data into actionable insights by building and maintaining dashboards, reports, and automated visualizations for campaign performance. Conduct pre- and post-campaign analysis across owned and paid channels (email, digital, social, and SEO/SEM), including attribution and ROI analysis. Create and validate data pipelines and workflows using SQL/Python and sources like Snowflake, AWS (S3), and Google Analytics, while partnering with brand and analytics stakeholders to deliver clear, consistent recommendations.
Location: Atlanta
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and maintain dashboards, reports, and self-service visualizations to surface campaign performance and business insight.
  • •Perform campaign performance analysis across owned and paid channels, including pre/post analysis, optimizations, and trend/anomaly detection.
  • •Support multi-touch attribution and ROI analysis connecting marketing activity to business outcomes.
  • •Develop and maintain marketing data pipelines and workflows, including data extraction and validation/deduplication/quality checks.
  • •Partner with stakeholders to translate data needs into analyses and present findings clearly to technical and non-technical audiences.
Travel: Medium travel

Pay and Benefits

Salary: USD 89,400 - 134,000
Perks:Health Insurance401kPet InsurancePaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree in a related discipline and 4 years’ experience in a related field (or an equivalent combination such as a master’s degree plus fewer years, or 8 years’ related experience).
  • •Demonstrated marketing analytics or business intelligence experience, including reporting, campaign performance analysis, and data visualization.
  • •Experience across multiple brands, products, or business lines within a matrixed organization.
  • •Strong analytical thinking to identify root causes and compare alternative solutions.
  • •Proficiency with data visualization/reporting tools (Tableau, Power BI, or DOMO) and SQL for extracting/preparing data (including sources such as Snowflake and Google Analytics).
Experience:4+ years
Education:Bachelor's in related discipline
Skills:Analytical thinkingDrive for resultsStakeholder partnershipCommunicationData governance
Tech Stack:TableauPower BIDOMOSQLPythonSnowflakeAWS (S3)Google AnalyticsAdobe AnalyticsSalesforce CRMMarketing CloudData CloudMicrosoft ExcelMicrosoft PowerPoint

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn