Digital Commerce & MarTech Manager

Smithfield Foods
Virginia
Workplace: OnsiteFull timeUSD 85,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Strategic problem-solving","Communication","Cross-functional collaboration","Financial acumen"]

Lead eCommerce and marketing technology initiatives to reshape customer engagement across Smithfield’s digital portfolio. Translate brand objectives into high-performing digital solutions, driving shopper conversion through social commerce, shoppable media, SEO, paid search, and improved product content. Deploy and optimize marketing tools while ensuring security, legal compliance, and user adoption, managing multi-million-dollar budgets and vendor relationships and collaborating cross-functionally to enhance the customer journey.

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Smithfield Foods
Smithfield Foods
2 months ago

Digital Commerce & MarTech Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 days agoStatus: Live

Job Summary

Lead eCommerce and marketing technology initiatives to reshape customer engagement across Smithfield’s digital portfolio. Translate brand objectives into high-performing digital solutions, driving shopper conversion through social commerce, shoppable media, SEO, paid search, and improved product content. Deploy and optimize marketing tools while ensuring security, legal compliance, and user adoption, managing multi-million-dollar budgets and vendor relationships and collaborating cross-functionally to enhance the customer journey.
Location: Virginia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead eCommerce, social commerce, and shoppable media efforts to drive shopper conversion.
  • •Introduce new technologies to retail partners in partnership with packaging teams and agencies.
  • •Set metrics, guidelines, and multi-channel strategies to meet business objectives and enhance product content, SEO, and eCommerce paid search.
  • •Deploy marketing technology tools while ensuring security, legal compliance, and user adoption; strengthen internal and external partnerships.
  • •Support email marketing, customer segmentation, and marketing journey strategies, and lead employee development and coaching.
Travel: Medium travel

Pay and Benefits

Salary: USD 85,000 - 120,000 annually
Perks:Relocation

Key Requirements

  • •Bachelor’s degree in Marketing, Digital Marketing, Business Management, Information Technology or related field and 5+ years of relevant eCommerce / Digital Marketing experience (or equivalent).
  • •2+ years of demonstrated experience in team management/development or project leadership.
  • •Demonstrated ability as a strategic problem solver, driving team solutions.
  • •Expertise in eCommerce and digital marketing, including SEO, Content, Social, Web, and API.
  • •Technical proficiency in system optimization and IT solutions (PIM, DAM, CRM, CMS).
Experience:5+ yearsECommerceDigital marketingMarTechRetail
Education:Bachelor's in Marketing, Digital Marketing, Business Management, Information Technology or related field
Skills:LeadershipStrategic problem-solvingCommunicationCross-functional collaborationFinancial acumen
Tech Stack:SEOContentSocialWebAPIPIMDAMCRMCMSMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookOutlook

Company Brief

Smithfield Foods
Produces pork and packaged meat products, operating integrated hog production, processing, and branded food businesses. It supplies retail, foodservice, and export markets across the United States and internationally.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Smithfield, United States
Founded: 1936
WebsiteLinkedIn