Digital Commerce & MarTech Manager

Lead eCommerce and marketing technology initiatives to reshape customer engagement across Smithfield’s digital portfolio. Translate brand objectives into high-performing digital solutions, driving shopper conversion through social commerce, shoppable media, SEO, paid search, and improved product content. Deploy and optimize marketing tools while ensuring security, legal compliance, and user adoption, managing multi-million-dollar budgets and vendor relationships and collaborating cross-functionally to enhance the customer journey.