Senior Manager, Creative Strategy and Planning, Core Games

Lead the Creative Strategy pillar as a hands-on maker, co-authoring franchise positioning and creative platforms that become the “North Star” for global marketing and game studio teams. Serve as the strategic liaison between business units, internal creative departments, and external agencies, translating business objectives into compelling creative direction. Manage long-cycle strategic continuity across a diverse portfolio, validate approaches with Insights/Marketing Tech data, and drive alignment through diplomatic conflict resolution.