Sr Brand Analyst, Italian

Campbell Soup
United States
Workplace: HybridFull timeUSD 72,900 - 100,200 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Cross-functional collaboration","Influencing","Attention to detail"]

Drive growth for Rao’s Homemade and Prego by analyzing omni-channel and e-commerce marketing investments. Build performance dashboards and translate consumer, shopper, retailer, and digital data into actionable recommendations. Partner cross-functionally to optimize marketing spend, improve ROI, and strengthen consumer engagement and conversion. Help pioneer generative AI and predictive analytics to enable smarter, more personalized experiences, and own key Italian category marketing budget planning and execution.

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Campbell Soup
Campbell Soup
2 days ago

Sr Brand Analyst, Italian

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Drive growth for Rao’s Homemade and Prego by analyzing omni-channel and e-commerce marketing investments. Build performance dashboards and translate consumer, shopper, retailer, and digital data into actionable recommendations. Partner cross-functionally to optimize marketing spend, improve ROI, and strengthen consumer engagement and conversion. Help pioneer generative AI and predictive analytics to enable smarter, more personalized experiences, and own key Italian category marketing budget planning and execution.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead reporting and analysis of omni-channel and e-commerce marketing investments against key objectives and growth priorities.
  • •Develop recommendations to optimize marketing spend using campaign effectiveness, ROI, and business impact.
  • •Build and maintain performance dashboards and scorecards for omni-channel marketing performance visibility to senior leadership.
  • •Partner with Consumer Experience and other teams to leverage generative AI capabilities and predictive analytics to improve recipe discovery, engagement, and adoption.
  • •Own the Italian category marketing budget, ensuring accurate, timely execution and optimization throughout the year.

Pay and Benefits

Salary: USD 72,900 - 100,200 annually
Perks:Health InsuranceDental401kPaid LeaveLife Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Analytics, Finance, or a related field.
  • •2+ years of experience in brand management, omni-channel, performance marketing analytics, or a related CPG function.
  • •Experience using AI-enabled tools (e.g., ChatGPT, Microsoft Copilot, Gemini) to improve productivity, analyze data, generate insights, or optimize marketing performance.
  • •Strong analytical skills to synthesize complex data into clear business recommendations.
  • •Advanced Excel and PowerPoint skills with experience building compelling business presentations.
Experience:2+ yearsCPGE-commerceOmni-channel retail media
Education:Bachelor's
Skills:Analytical thinkingCommunicationCross-functional collaborationInfluencingAttention to detail
Tech Stack:ExcelPowerPointChatGPTMicrosoft CopilotGemini

Company Brief

Campbell Soup
Produces and markets soups, snacks, sauces, and packaged food products under brands such as Campbell's, Pace, and Swanson. The company serves retail, foodservice, and grocery customers across North America and international markets.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Camden, United States
Founded: 1869
Glassdoor
Glassdoor: 3.5
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