Product and Funnel Optimisation Manager - CIS

Binance
Kazakhstan
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 2-4 yearsSkills: ["Ownership","Attention to detail","Communication","Cross-functional collaboration"]

Own optimisation of the local user journey across Binance products by identifying funnel bottlenecks and improving activation, conversion, retention, and overall user experience. Partner with Product, Engineering, CRM, Design, and Marketing to configure market-specific experiences, manage localisation and language quality, launch and evaluate A/B tests, and build dashboards for funnel health. Use user behaviour and product data to drive continuous, data-driven improvements.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Binance
Binance
2 months ago

Product and Funnel Optimisation Manager - CIS

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own optimisation of the local user journey across Binance products by identifying funnel bottlenecks and improving activation, conversion, retention, and overall user experience. Partner with Product, Engineering, CRM, Design, and Marketing to configure market-specific experiences, manage localisation and language quality, launch and evaluate A/B tests, and build dashboards for funnel health. Use user behaviour and product data to drive continuous, data-driven improvements.
Location: Kazakhstan
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Own the local product experience across Binance products.
  • •Optimise key user journeys (onboarding, verification, deposits, trading, Earn) and other product funnels.
  • •Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings via internal tools.
  • •Manage localisation, translations, and language quality across product touchpoints.
  • •Identify friction points, launch experiments, analyze data, and monitor KPIs to recommend continuous improvements.

Key Requirements

  • •2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
  • •Experience with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
  • •Strong analytical skills to interpret user behaviour and product performance data.
  • •Experience building dashboards, tracking frameworks, and performance reporting.
  • •Experience working with CMS, localisation platforms, or internal product configuration tools. Native Russian and strong English communication skills.
Experience:2-4 yearsFintechCryptoSaaSConsumer technologyCRO
Skills:OwnershipAttention to detailCommunicationCross-functional collaboration
Languages:RussianEnglish
Tech Stack:A/B testingDashboardsTracking frameworksCMSLocalisation platforms

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn