Site Content Specialist

Yeti Holdings
Austin
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 2+ yearsEducation: bachelorsSkills: ["Attention to detail","Organizational skills","Time management","Cross-functional communication","Customer focus"]

Own the planning, configuration, QA, publishing, and optimization of content-led experiences across YETI.com. You’ll support campaigns, product launches, site marketing initiatives, and editorial content in Salesforce Commerce Cloud, ensuring accuracy, seasonal relevance, and brand alignment. Partner with cross-functional teams to validate launch readiness, apply SEO and accessibility best practices, and use performance insights to improve engagement, conversion, customer experience, and product discovery.

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FursaFursa
Yeti Holdings
Yeti Holdings
2 days ago

Site Content Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the planning, configuration, QA, publishing, and optimization of content-led experiences across YETI.com. You’ll support campaigns, product launches, site marketing initiatives, and editorial content in Salesforce Commerce Cloud, ensuring accuracy, seasonal relevance, and brand alignment. Partner with cross-functional teams to validate launch readiness, apply SEO and accessibility best practices, and use performance insights to improve engagement, conversion, customer experience, and product discovery.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Support development and execution of content strategies across YETI.com, including campaigns, product launches, site marketing initiatives, category experiences, and editorial content.
  • •Maintain site content and digital experiences to ensure accuracy, seasonal relevancy, and alignment with brand standards and business priorities.
  • •Develop site briefs and execution requirements for campaigns, product launches, promotions, and other business initiatives.
  • •Configure, QA, publish, and maintain content experiences in Salesforce Commerce Cloud across key site areas (e.g., homepage, landing pages, categories, buying guides, blog/editorial).
  • •Analyze content and site performance and apply SEO/accessibility best practices to improve engagement, conversion, customer experience, and product discovery.

Key Requirements

  • •Bachelor’s degree in business, marketing, or eCommerce (preferred).
  • •More than two years of relevant experience in digital merchandising, eCommerce site operations, site publishing, or a related field.
  • •Proficiency with an eCommerce platform or content management system.
  • •Ability to review digital content and site experiences for accuracy and quality, and meet time-sensitive launch deadlines.
  • •Preferred: basic HTML knowledge and experience with Salesforce Commerce Cloud (SFRA, Page Designer, or Business Manager).
Experience:2+ yearsECommerceDigital merchandisingSite publishingSEODigital accessibility
Education:Bachelor's
Skills:Attention to detailOrganizational skillsTime managementCross-functional communicationCustomer focus
Tech Stack:Salesforce Commerce CloudSalesforce Commerce Cloud (SFCC)SFRAPage DesignerBusiness ManagerHTML

Company Brief

Yeti Holdings
Designs, manufactures, and sells premium outdoor lifestyle products including durable coolers, drinkware, backpacks, and accessories. Known for high-performance, rugged products targeted at outdoor enthusiasts, anglers, and campers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Austin, United States
Founded: 2006
WebsiteLinkedIn