Puma

1 month ago

Assistant Manager, Marketing SEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead brand marketing across Southeast Asia and Singapore for DTC and Wholesale, managing 360° campaigns, budgets, and calendars. Drive brand positioning, consumer engagement, and cross-functional collaboration with agencies to deliver SEA-exclusive projects and events that strengthen brand presence across touchpoints.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Marketing Calendar Management: Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.
•360° Marketing Planning: Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.
•Budget Management: Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.
•Commercial & Retail Partnerships: Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.
•Consumer Events: Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.

Key Requirements

•Bachelor’s degree in Marketing, Communications, or relevant field
•Minimum 5 years in brand management, consumer marketing, or related industries (fashion, sports, or creative agencies)
•Strong understanding of sneaker and streetwear culture and SEA lifestyle trends
•Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders
•IT skills: Word, PowerPoint, Excel (English and local languages)

Experience:5+ yearsFashionSportsStreetwearSEA

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationProject managementAnalytical

Languages:English

Tech Stack:WordPowerPointExcel

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

1 month ago

Assistant Manager, Marketing SEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Marketing Calendar Management: Manage the marketing calendar, defining key milestones to deliver brand strategies and aligned KPIs. Ensure timely consultation, communication, and alignment across all relevant stakeholders on priorities and deliverables.
•360° Marketing Planning: Lead the development and execution of integrated marketing strategies across SEA, encompassing paid media, partnerships, promotions, CRM, retail activations, and brand-led initiatives, in alignment with overall brand direction.
•Budget Management: Oversee the brand marketing budget, ensuring disciplined spend management and delivery against ROI objectives.
•Commercial & Retail Partnerships: Partner with commercial and retail to develop communications to support sell-through and strengthen brand presence with WS and trade partners.
•Consumer Events: Lead the end-to-end design and execution of consumer-facing events, ensuring consistency with brand guidelines, objectives, and a cohesive brand experience.

Key Requirements

•Bachelor’s degree in Marketing, Communications, or relevant field
•Minimum 5 years in brand management, consumer marketing, or related industries (fashion, sports, or creative agencies)
•Strong understanding of sneaker and streetwear culture and SEA lifestyle trends
•Proven ability to lead initiatives, manage timelines, and collaborate with cross-functional stakeholders
•IT skills: Word, PowerPoint, Excel (English and local languages)

Experience:5+ yearsFashionSportsStreetwearSEA

Education:Bachelor's

Skills:LeadershipCommunicationCollaborationProject managementAnalytical

Languages:English

Tech Stack:WordPowerPointExcel

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn