Paid Media Senior Analyst

Salesforce
London
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 5+ yearsSkills: ["Cross-functional collaboration","Communication","Strategic thinking","Real-time optimization","Forecasting"]

Drive revenue-based outcomes for paid media campaigns by partnering with EMEA Field Marketing, Media Finance, and Media Intelligence. Own end-to-end acquisition strategy across search, social, display, video, and native channels, using first- and third-party data for audience targeting and segmentation. Build and manage forecasting and budget models, monitor/optimize performance in real time to meet ROI targets, and create testing roadmaps for creative, messaging, and targeting.

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FursaFursa
Salesforce
Salesforce
3 days ago

Paid Media Senior Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive revenue-based outcomes for paid media campaigns by partnering with EMEA Field Marketing, Media Finance, and Media Intelligence. Own end-to-end acquisition strategy across search, social, display, video, and native channels, using first- and third-party data for audience targeting and segmentation. Build and manage forecasting and budget models, monitor/optimize performance in real time to meet ROI targets, and create testing roadmaps for creative, messaging, and targeting.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end acquisition strategy across digital channels to acquire new customers and drive revenue.
  • •Collaborate cross-functionally to align campaign execution with customer journey stages and business goals.
  • •Develop audience strategies using first- and third-party data, behavioral insights, and market segmentation.
  • •Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
  • •Monitor and optimize campaigns in real time to ensure ROI targets are met, translating business priorities into media plans and KPIs.

Key Requirements

  • •5+ years of experience in digital marketing with a focus on paid media acquisition.
  • •Proven track record driving revenue and business outcomes through paid media.
  • •Deep understanding of customer journey mapping, audience targeting, and performance analytics.
  • •Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
  • •Experience managing budgets and developing accurate forecasts.
Experience:5+ yearsDigital marketingPaid media
Skills:Cross-functional collaborationCommunicationStrategic thinkingReal-time optimizationForecasting
Tech Stack:Google AdsMetaLinkedInDSPs

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor