Brand Manager, Beverages

Yum! Brands
Plano
Workplace: HybridFull timeUSD 132,480 - 139,840 annuallyFunction: Marketing & GrowthExperience: 6-9 yearsEducation: bachelorsSkills: ["Commercial acumen","Financial literacy","Business case development","Forecasting","Leadership through influence","Project management"]

Own the beverages concept-to-market and annual growth strategy across tea, CSDs, KWENCH, seasonal offerings, and future innovation. Build the beverage business plan—commercialization pipeline, promo calendar, targets, and metrics—while driving beverage P&L, pricing within guardrails, assortment, attachment, and guest satisfaction. Lead commercialization from validated concept to national launch, partner with Culinary/Supply Chain and suppliers (including The Coca-Cola Company), and leverage AI/analytics to forecast, automate reporting, and accelerate category growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Yum! Brands
Yum! Brands
3 days ago

Brand Manager, Beverages

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own the beverages concept-to-market and annual growth strategy across tea, CSDs, KWENCH, seasonal offerings, and future innovation. Build the beverage business plan—commercialization pipeline, promo calendar, targets, and metrics—while driving beverage P&L, pricing within guardrails, assortment, attachment, and guest satisfaction. Lead commercialization from validated concept to national launch, partner with Culinary/Supply Chain and suppliers (including The Coca-Cola Company), and leverage AI/analytics to forecast, automate reporting, and accelerate category growth.
Location: Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the beverages CUO concept-to-market and recommend the annual plan to Retail Marketing.
  • •Develop and own the annual beverage business plan: strategy, commercialization pipeline, promo calendar, targets, and metrics.
  • •Drive beverage sales, profitability, attachment, and guest satisfaction against targets; optimize assortment and promotion within pricing guardrails.
  • •Own commercialization from validated concept through national launch; partner with Culinary, Supply Chain, and beverage suppliers.
  • •Lead the Coca-Cola and other beverage supplier partnerships and coordinate cross-functional/franchisee priorities; use AI/analytics tools for forecasting and reporting.

Pay and Benefits

Salary: USD 132,480 - 139,840 annually

Key Requirements

  • •Undergraduate degree required (Marketing or Business preferred); MBA a plus.
  • •6–9 years of progressive experience in brand, category, or product marketing.
  • •Proven record owning a category, business, or platform with demonstrated commercial results.
  • •Experience leading commercialization from validated concept through national launch.
  • •Experience owning a category, business, or portfolio and leading external supplier partnerships (QSR/CPG/beverage experience preferred).
Experience:6-9 yearsCPGBeveragesQSRRestaurantBrand marketingCategory marketingSupplier partnerships
Education:Bachelor's in Marketing or Business
Skills:Commercial acumenFinancial literacyBusiness case developmentForecastingLeadership through influenceProject management

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor