Sr. Product Marketing Manager, Platform Positioning

DocuSign
San Francisco, Chicago, Seattle
Workplace: HybridFull timeUSD 146,400 - 235,375 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Collaboration","Proactive","Results-driven","Self-starter","Continuous learning"]

Own and evolve the strategic narrative, positioning, and messaging for contract lifecycle management (CLM) capabilities within the broader e-signature agreement management platform. Drive consistent storytelling across launches, campaigns, enablement assets, and enterprise go-to-market execution by partnering with Product, Sales, and Marketing teams. Support analyst relations programs (e.g., Gartner, Forrester, IDC) and enable rankings evaluations, plus contribute to major programs like the user conference and Momentum.

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FursaFursa
DocuSign
DocuSign
1 day ago

Sr. Product Marketing Manager, Platform Positioning

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own and evolve the strategic narrative, positioning, and messaging for contract lifecycle management (CLM) capabilities within the broader e-signature agreement management platform. Drive consistent storytelling across launches, campaigns, enablement assets, and enterprise go-to-market execution by partnering with Product, Sales, and Marketing teams. Support analyst relations programs (e.g., Gartner, Forrester, IDC) and enable rankings evaluations, plus contribute to major programs like the user conference and Momentum.
Location: San Francisco, Chicago, Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Maintain the holistic CLM positioning and core narrative messaging as the single source of truth across teams and programs.
  • •Develop and evolve CLM messaging strategy aligned to the broader platform narrative and company go-to-market strategy.
  • •Review CLM-related product launches to ensure narrative consistency across every release.
  • •Enable field and cross-functional teams on competitive positioning and differentiation, translating features into a compelling enterprise narrative.
  • •Support analyst relations and enablement for analyst rankings and evaluations (e.g., Magic Quadrant, Wave, MarketScape) and contribute to major programs like the user conference and Momentum.

Pay and Benefits

Salary: USD 146,400 - 235,375 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveParental LeaveLearning BudgetEquity

Key Requirements

  • •8+ years of product marketing experience in B2B SaaS, owning positioning and messaging for high-growth products or platform portfolios.
  • •Experience translating CLM/contract management or enterprise software capabilities into clear narratives for technical and non-technical audiences.
  • •Bachelor's degree or equivalent practical experience.
  • •Experience supporting analyst relations activities, including briefing preparation and messaging alignment.
  • •Track record driving projects from concept to completion with minimal direction and strong alignment to company goals.
Experience:8+ yearsB2B SaaS
Education:Bachelor's
Skills:CollaborationProactiveResults-drivenSelf-starterContinuous learning
Languages:En-us

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
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