Growth Marketing Lead, Lifecycle

Garage
New York
Workplace: OnsiteFull timeUSD 120,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Communication"]

Lead lifecycle marketing across email, SMS, and push to drive growth and retention for a two-sided marketplace. Build and scale lifecycle programs from zero, collaborate with engineering and product, and optimize journeys to convert, re-engage, and advocate for the platform.

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Garage
Garage
3 months ago

Growth Marketing Lead, Lifecycle

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead lifecycle marketing across email, SMS, and push to drive growth and retention for a two-sided marketplace. Build and scale lifecycle programs from zero, collaborate with engineering and product, and optimize journeys to convert, re-engage, and advocate for the platform.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push.
  • •Turn users into customers. Help new users find success on the platform and convert prospective buyers/sellers into transacting customers.
  • •Turn customers into advocates. Build referral, affiliate, and advocacy programs to turn happy customers into repeat users and growth drivers.
  • •Retain and re-engage. Map user journeys and identify opportunities and triggers to re-engage after sale.
  • •Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace

Pay and Benefits

Salary: USD 120,000 - 175,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityPaid LeaveCommuter BenefitsRelocation

Key Requirements

  • •Bachelor’s degree from an accredited university
  • •4+ years of experience owning lifecycle marketing in a high-growth company
  • •Built and scaled lifecycle programs hands-on
  • •T-shaped: deep in lifecycle and versatile across growth and marketing
  • •Fluent with Customer.io or similar platforms and comfortable in the data behind it
Experience:4+ yearsMarketplace
Education:Bachelor's
Skills:Analytical thinkingCommunication
Tech Stack:Customer.io

Eligibility

Visa:US citizen/visa only
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Garage
Garage is a retail brand selling casual fashion and accessories for teens and young women, offering tops, jeans, dresses, outerwear and lifestyle items through its online store and physical retail locations.
Industry: Fashion & Apparel
Website