Manager - Brand Communications

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 8+ yearsEducation: bachelorsSkills: ["Media relations","Crisis communication","Stakeholder management","Brand reputation management","Team leadership"]

Lead the development and execution of integrated communications that strengthen brand reputation, drive stakeholder engagement, and ensure consistent messaging across channels. Serve as the primary media contact, draft press materials, and report on coverage. Own internal communications, crisis communications planning, and stakeholder engagement. Oversee content creation across web, social, and annual reports, and manage/mentor a communications team while coordinating with cross-functional partners.

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FursaFursa
Apparel Group
Apparel Group
1 day ago

Manager - Brand Communications

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead the development and execution of integrated communications that strengthen brand reputation, drive stakeholder engagement, and ensure consistent messaging across channels. Serve as the primary media contact, draft press materials, and report on coverage. Own internal communications, crisis communications planning, and stakeholder engagement. Oversee content creation across web, social, and annual reports, and manage/mentor a communications team while coordinating with cross-functional partners.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and implement integrated communication strategies aligned to corporate vision, mission, and business objectives.
  • •Own media relations, serving as primary contact for inquiries and producing press releases, media kits, and related materials.
  • •Lead internal communications through newsletters, intranet content, and executive message support for employee alignment.
  • •Develop and maintain crisis communication planning and guide proactive response to potential issues.
  • •Manage a communications team, oversee content creation across corporate platforms, and coordinate with cross-functional teams to ensure alignment.

Key Requirements

  • •8 to 10+ years of progressively responsible experience in corporate communications, public relations, or a closely related field.
  • •Proven ability to develop and execute integrated communication strategies and ensure consistent messaging across channels.
  • •Strong media relations experience, including drafting press releases and managing media inquiries.
  • •Experience leading internal and external communications, including employee engagement and executive messaging.
  • •Experience in crisis communication, stakeholder engagement, and brand reputation management; bachelor’s or master’s in a related discipline preferred.
Experience:8+ yearsCorporate communicationsPublic relations
Education:Bachelor's in Journalism, Communications, Marketing, or a related discipline
Skills:Media relationsCrisis communicationStakeholder managementBrand reputation managementTeam leadership

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn