APAC Product Marketing Manager, Agency & Scaled Growth

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Presentation","Analytical skills","Problem-solving","Stakeholder management"]

Drive APAC go-to-market strategy and adoption for TikTok’s performance advertising solutions by partnering with Sales, global Product teams, and in-market agency stakeholders. Serve as a trusted product partner to priority agencies with business reviews, data analysis, and troubleshooting, while building scalable enablement programs (webinars, events, newsletters, playbooks) to educate agencies and internal Sales teams. Translate agency and advertiser insights into actionable product recommendations and support end-to-end launches.

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FursaFursa
TikTok
TikTok
1 month ago

APAC Product Marketing Manager, Agency & Scaled Growth

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Last checked: 20 hours agoStatus: Live

Job Summary

Drive APAC go-to-market strategy and adoption for TikTok’s performance advertising solutions by partnering with Sales, global Product teams, and in-market agency stakeholders. Serve as a trusted product partner to priority agencies with business reviews, data analysis, and troubleshooting, while building scalable enablement programs (webinars, events, newsletters, playbooks) to educate agencies and internal Sales teams. Translate agency and advertiser insights into actionable product recommendations and support end-to-end launches.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define and drive APAC go-to-market strategies for TikTok performance advertising products using market, advertiser, agency, and business insights.
  • •Partner with a small portfolio of priority agencies to provide business reviews, strategic product sharing, data analysis, diagnostics, and troubleshooting.
  • •Work with Sales and agency teams to identify product adoption, advertiser growth, and revenue opportunities in priority agency accounts.
  • •Build scalable enablement programs for the broader agency ecosystem and deliver scaled Sales enablement via training, launch updates, pitch materials, and troubleshooting guidance.
  • •Represent APAC agency and advertiser voice by translating market pain points and product gaps into actionable recommendations for global product teams, supporting end-to-end product launches and adoption programs.

Key Requirements

  • •Strong background in performance advertising or paid media, preferably working with media agencies.
  • •3+ years of experience in product marketing, product management, paid media, advertising, consulting, or operations.
  • •Experience driving end-to-end go-to-market strategies and product adoption for advertising solutions.
  • •Ability to provide consultative product/data/performance support to agencies or strategic clients, with strong analytical and problem-solving skills.
  • •Experience developing and delivering product training, webinars, playbooks, or other scaled enablement programs.
Experience:3+ yearsPerformance advertisingPaid mediaAd-techDigital advertising
Skills:CommunicationPresentationAnalytical skillsProblem-solvingStakeholder management
Languages:English

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn