Sr. Marketing Strategist, Lead Lifecycle Management

Esri
United States
Workplace: OnsiteFull timeUSD 108,160 - 183,872 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical skills","Cross-functional collaboration","Influencing alignment"]

Own end-to-end lead lifecycle strategy that ensures marketing leads are captured, scored, routed, qualified, and accepted by sales. Define and govern lifecycle standards and marketing–sales handoffs, align teams on shared definitions, and track funnel performance to improve speed-to-lead, conversion, and lead quality. Collaborate with marketing analytics and marketing technology to ensure reporting and systems accurately reflect lifecycle standards across global programs.

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Esri
Esri
1 month ago

Sr. Marketing Strategist, Lead Lifecycle Management

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Own end-to-end lead lifecycle strategy that ensures marketing leads are captured, scored, routed, qualified, and accepted by sales. Define and govern lifecycle standards and marketing–sales handoffs, align teams on shared definitions, and track funnel performance to improve speed-to-lead, conversion, and lead quality. Collaborate with marketing analytics and marketing technology to ensure reporting and systems accurately reflect lifecycle standards across global programs.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end lead lifecycle strategy and execution, including capture, scoring, routing, qualification, and sales acceptance.
  • •Define and govern lifecycle stages, qualification criteria, acceptance standards, and service-level agreements for marketing–sales handoffs.
  • •Track lifecycle performance through the funnel and use data to improve speed-to-lead, conversion, and lead quality.
  • •Ensure lifecycle visibility through lifecycle reporting, dashboards, and system configurations aligned to standards.
  • •Create and maintain documentation and playbooks to support consistent execution and scalable growth as programs expand.
Travel: Medium travel

Pay and Benefits

Salary: USD 108,160 - 183,872 annually
Perks:Health InsuranceDentalVision401kPaid HolidaysPaid Leave

Key Requirements

  • •8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization.
  • •Demonstrated experience managing marketing lead lifecycle processes end to end.
  • •Experience partnering with sales operations on lead definitions, routing, and pipeline processes.
  • •Familiarity with marketing automation platforms and CRM systems.
  • •Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Experience:8+ yearsB2BMarketing operationsRevenue operationsLead lifecycle managementSaaS
Education:Bachelor's
Skills:Analytical skillsCross-functional collaborationInfluencing alignment
Languages:English
Tech Stack:Adobe Marketo EngageCRM

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
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