Sr Product Marketing Partner Home Equity

Citizens Bank
United States
Workplace: HybridFull timeUSD 100,000 - 122,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Customer centricity","Analytical mindset","Communication","Collaboration","Strategic planning"]

Partner with the Home Lending Marketing Growth Strategist to drive growth for the Home Equity business. Own end-to-end marketing strategy and execution—using market and competitive insights to shape positioning, messaging, and multi-channel lifecycle campaigns. Become a subject matter expert on the Home Equity product and customer experience, manage the marketing calendar, and monitor performance to optimize customer acquisition, utilization, and retention.

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FursaFursa
Citizens Bank
Citizens Bank
3 days ago

Sr Product Marketing Partner Home Equity

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Last checked: 9 hours agoStatus: Live

Job Summary

Partner with the Home Lending Marketing Growth Strategist to drive growth for the Home Equity business. Own end-to-end marketing strategy and execution—using market and competitive insights to shape positioning, messaging, and multi-channel lifecycle campaigns. Become a subject matter expert on the Home Equity product and customer experience, manage the marketing calendar, and monitor performance to optimize customer acquisition, utilization, and retention.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Become a subject matter expert on the Home Equity product offering and customer experience.
  • •Gather and analyze market, consumer, and competitive intelligence to inform marketing strategies, positioning, and messaging.
  • •Own the marketing calendar and shape how customer insights translate into end-to-end marketing strategy and execution.
  • •Support strategy and creative development for product launches and develop value proposition messaging.
  • •Plan and execute multi-channel lifecycle programs, monitoring performance and customer behavior to optimize outcomes.

Pay and Benefits

Salary: USD 100,000 - 122,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsMaternity LeavePaternity LeaveWellness StipendPaid LeaveFlexible Work

Key Requirements

  • •5-8 years of experience in marketing, executing digital and multichannel lead generation and/or brand campaigns.
  • •Customer-centric approach with an analytical mindset using performance data, customer insights, and market intelligence to inform decisions.
  • •Excellent communication skills to translate complex business needs into clear, customer-focused messaging.
  • •Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable outcomes.
  • •Strong ability to collaborate across functions, influence partners, and manage priorities.
Experience:5-8 years
Education:Bachelor's
Skills:Customer centricityAnalytical mindsetCommunicationCollaborationStrategic planning

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website