Senior Data Analyst - CRM Analytics

Wise
London
Workplace: HybridFull timeGBP 60,000 - 85,000 annuallyFunction: Data Analytics & Business IntelligenceSkills: ["Communication","Cross-functional collaboration"]

Drive CRM lifecycle analytics by translating complex business questions into analytical frameworks and delivering insights that improve customer acquisition, engagement, and retention. Conduct deep analysis of campaign performance and segmentation, apply A/B testing and incrementality to measure impact, and build dashboards tracking key CRM metrics. Collaborate with CRM, Product, Data Science, Growth, and Analytics Engineering to ensure data integrity and advance the measurement framework using tools like SQL, Snowflake, dbt, and Python or R.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Wise
Wise
1 month ago

Senior Data Analyst - CRM Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Drive CRM lifecycle analytics by translating complex business questions into analytical frameworks and delivering insights that improve customer acquisition, engagement, and retention. Conduct deep analysis of campaign performance and segmentation, apply A/B testing and incrementality to measure impact, and build dashboards tracking key CRM metrics. Collaborate with CRM, Product, Data Science, Growth, and Analytics Engineering to ensure data integrity and advance the measurement framework using tools like SQL, Snowflake, dbt, and Python or R.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Translate complex business questions into clear analytical frameworks that inform strategic decisions.
  • •Analyze campaign performance and customer engagement patterns across the customer lifecycle, including segmentation.
  • •Apply advanced testing methodologies such as A/B testing and incrementality to improve CRM campaign effectiveness.
  • •Develop and maintain dashboards and reporting tools for key CRM metrics and actionable insights.
  • •Partner with Analytics Engineering, CRM technology, and Product teams to maintain data integrity and define requirements for new initiatives.

Pay and Benefits

Salary: GBP 60,000 - 85,000 annually
Perks:Health InsuranceLife InsuranceRsusRemote WorkGym MembershipPaid LeaveLearning Budget

Key Requirements

  • •Proven, hands-on experience in marketing analytics within CRM or lifecycle marketing domains.
  • •Advanced SQL skills for complex data manipulation in a modern data warehouse (e.g., Snowflake).
  • •Experience with data modeling using dbt and building dashboards/reports using visualization tools.
  • •Programming experience in Python or R for data analysis.
  • •Strong grasp of experimental design and statistical testing methodologies (e.g., A/B testing, incrementality).
Experience:Marketing analyticsCRMLifecycle marketingA/B testing
Skills:CommunicationCross-functional collaboration
Languages:English
Tech Stack:SQLSnowflakeDbtPythonRA/B testingIncrementalityDashboardsReporting

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor