Senior Data Analyst - CRM Analytics

Drive CRM lifecycle analytics by translating complex business questions into analytical frameworks and delivering insights that improve customer acquisition, engagement, and retention. Conduct deep analysis of campaign performance and segmentation, apply A/B testing and incrementality to measure impact, and build dashboards tracking key CRM metrics. Collaborate with CRM, Product, Data Science, Growth, and Analytics Engineering to ensure data integrity and advance the measurement framework using tools like SQL, Snowflake, dbt, and Python or R.