Senior Vice President, Influencer & Social - Health & Wellness

Burson
New York
Workplace: HybridFull timeUSD 125,000 - 295,000 annuallyFunction: Executive & General ManagementExperience: 12+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Stakeholder management","Strategic thinking","Team-building"]

Lead and scale Burson’s Health & Wellness influencer practice, architecting a strategic vision for influencer/social offering across pharmaceutical and healthcare clients. Build and mentor a large team, drive end-to-end influencer programs, ensure regulatory compliance, and partner with senior leadership to win new business and deliver measurable ROI across multi-channel campaigns.

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Burson
Burson
3 months ago

Senior Vice President, Influencer & Social - Health & Wellness

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead and scale Burson’s Health & Wellness influencer practice, architecting a strategic vision for influencer/social offering across pharmaceutical and healthcare clients. Build and mentor a large team, drive end-to-end influencer programs, ensure regulatory compliance, and partner with senior leadership to win new business and deliver measurable ROI across multi-channel campaigns.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Reimagine the vision, capabilities, and operational framework for the influencer practice, refining scalable processes for influencer identification, vetting, contracting, management and performance measurement in healthcare.
  • •Build on existing H&W influencer work to enhance the team, including hiring, onboarding and mentoring talent at all levels.
  • •Foster a collaborative, high-performing culture that attracts and retains top talent and aligns with Burson and WPP leadership.
  • •Input into and work with Burson and WPP leadership to ensure cross-industry alignment on the company-wide influencer approach.
  • •Lead client engagements and new business development by translating client goals into integrated influencer strategies and measurable outcomes.

Pay and Benefits

Salary: USD 125,000 - 295,000 annually

Key Requirements

  • •Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
  • •Minimum of 12+ years of experience in influencer marketing, social media, or digital communications, with a strong healthcare/pharmaceutical focus.
  • •Proven track record building and leading influencer teams or practices within an agency or in-house environment.
  • •Experience developing and managing large-scale influencer programs for healthcare clients, both branded and unbranded.
  • •Strong knowledge of FDA/FTC regulations governing influencer marketing and platform policies; proficiency with influencer platforms and analytics tools (e.g., CreatorIQ, Brandwatch).
Experience:12+ yearsHealthcarePharmaceuticalInfluencer marketing
Education:Bachelor's
Skills:LeadershipCommunicationStakeholder managementStrategic thinkingTeam-building
Languages:English
Tech Stack:CreatorIQBrandwatchAnalytics tools

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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