Xero

3 weeks ago

SVP Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead Xero’s Product Marketing function end-to-end, owning positioning, messaging architecture, GTM strategy, research, and launch execution from beta through adoption. Transform PMM into an AI-native operating model, building modular content systems and evidence-led decision making while translating JAX capabilities into a compelling AI narrative. Manage a global team of ~30 across eight markets, partnering deeply with Product, Growth, regional marketing leads, and commercial stakeholders to drive measurable lift in awareness, utilization, and revenue expansion.

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Set the strategic direction for PMM, including global positioning, messaging architecture, and audience CVP, in partnership with regional teams.
•Lead the transition of PMM to an AI-native operating model with structured data foundations, AI-native content workflows, modular content systems, and editorial governance.
•Lead Xero’s AI narrative by translating JAX capabilities into credible positioning for existing customers and prospects.
•Own GTM launch and product adoption strategy end-to-end, from beta messaging through GA and utilization, using AI-accelerated launch workflows and continuous optimization.
•Lead research and competitive intelligence as core PMM disciplines, ensuring evidence-driven messaging, value perception, pricing communications, and commercialization decisions.

Pay and Benefits

Salary: USD 320,000 - 390,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401k MatchPaid Parental

Key Requirements

•15+ years in Product Marketing with at least 5 years leading sizeable global teams.
•Deep experience marketing to both SMB and B2B audiences, shaping messaging and value propositions across segments.
•A proven track record building and executing GTM strategy at scale, including complex global launches from beta through post-launch utilization.
•Proven experience redesigning a PMM operating model around AI tools, including structured content systems and change management.
•Strong positioning and messaging instincts, with experience bringing AI or emerging technology products to market responsibly.

Experience:15+ yearsSaaSFintechFinancial servicesSMB softwareAccounting-adjacentAI

Skills:LeadershipStakeholder managementStrategic thinkingCustomer obsessionCraft quality

Tech Stack:AIJAX

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

3 weeks ago

SVP Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Mateo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Set the strategic direction for PMM, including global positioning, messaging architecture, and audience CVP, in partnership with regional teams.
•Lead the transition of PMM to an AI-native operating model with structured data foundations, AI-native content workflows, modular content systems, and editorial governance.
•Lead Xero’s AI narrative by translating JAX capabilities into credible positioning for existing customers and prospects.
•Own GTM launch and product adoption strategy end-to-end, from beta messaging through GA and utilization, using AI-accelerated launch workflows and continuous optimization.
•Lead research and competitive intelligence as core PMM disciplines, ensuring evidence-driven messaging, value perception, pricing communications, and commercialization decisions.

Pay and Benefits

Salary: USD 320,000 - 390,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401k MatchPaid Parental

Key Requirements

•15+ years in Product Marketing with at least 5 years leading sizeable global teams.
•Deep experience marketing to both SMB and B2B audiences, shaping messaging and value propositions across segments.
•A proven track record building and executing GTM strategy at scale, including complex global launches from beta through post-launch utilization.
•Proven experience redesigning a PMM operating model around AI tools, including structured content systems and change management.
•Strong positioning and messaging instincts, with experience bringing AI or emerging technology products to market responsibly.

Experience:15+ yearsSaaSFintechFinancial servicesSMB softwareAccounting-adjacentAI

Skills:LeadershipStakeholder managementStrategic thinkingCustomer obsessionCraft quality

Tech Stack:AIJAX

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn