SVP Product Marketing

Xero
San Mateo
Workplace: HybridFull timeUSD 320,000 - 390,000 annuallyFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Stakeholder management","Strategic thinking","Customer obsession","Craft quality"]

Lead Xero’s Product Marketing function end-to-end, owning positioning, messaging architecture, GTM strategy, research, and launch execution from beta through adoption. Transform PMM into an AI-native operating model, building modular content systems and evidence-led decision making while translating JAX capabilities into a compelling AI narrative. Manage a global team of ~30 across eight markets, partnering deeply with Product, Growth, regional marketing leads, and commercial stakeholders to drive measurable lift in awareness, utilization, and revenue expansion.

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Xero
Xero
2 months ago

SVP Product Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead Xero’s Product Marketing function end-to-end, owning positioning, messaging architecture, GTM strategy, research, and launch execution from beta through adoption. Transform PMM into an AI-native operating model, building modular content systems and evidence-led decision making while translating JAX capabilities into a compelling AI narrative. Manage a global team of ~30 across eight markets, partnering deeply with Product, Growth, regional marketing leads, and commercial stakeholders to drive measurable lift in awareness, utilization, and revenue expansion.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set the strategic direction for PMM, including global positioning, messaging architecture, and audience CVP, in partnership with regional teams.
  • •Lead the transition of PMM to an AI-native operating model with structured data foundations, AI-native content workflows, modular content systems, and editorial governance.
  • •Lead Xero’s AI narrative by translating JAX capabilities into credible positioning for existing customers and prospects.
  • •Own GTM launch and product adoption strategy end-to-end, from beta messaging through GA and utilization, using AI-accelerated launch workflows and continuous optimization.
  • •Lead research and competitive intelligence as core PMM disciplines, ensuring evidence-driven messaging, value perception, pricing communications, and commercialization decisions.

Pay and Benefits

Salary: USD 320,000 - 390,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k MatchPaid Parental

Key Requirements

  • •15+ years in Product Marketing with at least 5 years leading sizeable global teams.
  • •Deep experience marketing to both SMB and B2B audiences, shaping messaging and value propositions across segments.
  • •A proven track record building and executing GTM strategy at scale, including complex global launches from beta through post-launch utilization.
  • •Proven experience redesigning a PMM operating model around AI tools, including structured content systems and change management.
  • •Strong positioning and messaging instincts, with experience bringing AI or emerging technology products to market responsibly.
Experience:15+ yearsSaaSFintechFinancial servicesSMB softwareAccounting-adjacentAI
Skills:LeadershipStakeholder managementStrategic thinkingCustomer obsessionCraft quality
Tech Stack:AIJAX

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn