Trend Micro

1 month ago

Product Marketing Sr. Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Product Marketing Manager who connects Product, Sales, and Marketing to drive growth for TrendLife’s Consumer Digital Life Protection. Own GTM, bridge product and market feedback, optimize funnel metrics, enable sales, and leverage AI to scale impact across multiple markets.

Location: Taipei

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own CDLP Growth & GTM: Lead go-to-market planning and execution for CDLP initiatives across key markets. Drive launch readiness, coordinate stakeholders, support regional sales efforts, and ensure successful market adoption.
•Bridge Product, Sales, and Marketing: Act as the voice of the customer and market within the product organization. Gather feedback from customers, partners, sales teams, and competitive intelligence to influence product priorities and roadmap decisions.
•Drive Acquisition and Funnel Performance: Partner with lifecycle marketing, growth teams, and product managers to optimize acquisition, onboarding, engagement, and retention. Monitor funnel performance, identify growth opportunities, and use data to drive decisions.
•Equip Sales to Win: Develop sales enablement materials including battlecards, competitive positioning, objection-handling guides, product training, and launch assets.
•Leverage AI to Scale Impact: Identify opportunities to use AI tools and workflows to improve marketing effectiveness, accelerate execution, generate insights, and enhance customer experiences.

Key Requirements

•5-8 years of experience in Product Marketing, Growth Marketing, Go-to-Market, Product Management, or related roles within consumer technology, SaaS, cybersecurity, AI, or digital services.
•Business proficiency in Chinese and English.
•Proven experience partnering closely with Sales, Product, and Marketing teams.
•Strong analytical skills with experience interpreting funnel, campaign, and business performance metrics.
•Experience leading product launches, go-to-market initiatives, or growth programs.

Experience:5-8 yearsConsumer technologySaaSCybersecurityAIDigital services

Skills:AnalyticalCollaborationCommunicationProblem-solvingStrategic thinking

Languages:ChineseEnglish

Tech Stack:AIData analyticsCRM

Company Brief

Trend Micro

Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn

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Trend Micro

1 month ago

Product Marketing Sr. Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 15 hours agoStatus: Live

Job Summary

Location: Taipei

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own CDLP Growth & GTM: Lead go-to-market planning and execution for CDLP initiatives across key markets. Drive launch readiness, coordinate stakeholders, support regional sales efforts, and ensure successful market adoption.
•Bridge Product, Sales, and Marketing: Act as the voice of the customer and market within the product organization. Gather feedback from customers, partners, sales teams, and competitive intelligence to influence product priorities and roadmap decisions.
•Drive Acquisition and Funnel Performance: Partner with lifecycle marketing, growth teams, and product managers to optimize acquisition, onboarding, engagement, and retention. Monitor funnel performance, identify growth opportunities, and use data to drive decisions.
•Equip Sales to Win: Develop sales enablement materials including battlecards, competitive positioning, objection-handling guides, product training, and launch assets.
•Leverage AI to Scale Impact: Identify opportunities to use AI tools and workflows to improve marketing effectiveness, accelerate execution, generate insights, and enhance customer experiences.

Key Requirements

•5-8 years of experience in Product Marketing, Growth Marketing, Go-to-Market, Product Management, or related roles within consumer technology, SaaS, cybersecurity, AI, or digital services.
•Business proficiency in Chinese and English.
•Proven experience partnering closely with Sales, Product, and Marketing teams.
•Strong analytical skills with experience interpreting funnel, campaign, and business performance metrics.
•Experience leading product launches, go-to-market initiatives, or growth programs.

Experience:5-8 yearsConsumer technologySaaSCybersecurityAIDigital services

Skills:AnalyticalCollaborationCommunicationProblem-solvingStrategic thinking

Languages:ChineseEnglish

Tech Stack:AIData analyticsCRM

Company Brief

Trend Micro

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn