Lifecycle Marketing Manager - Mahally

Salla
Jeddah
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Executing","Hypothesis-driven testing","Optimization","Partnering"]

Own Mahally’s lifecycle marketing end to end, from onboarding through engagement to retention and win-back. Build Braze journeys from the ground up across email, WhatsApp, push, and SMS, using behavioral segmentation and dynamic personalization. Run rigorous A/B testing to reduce churn, lift repeat rate, and grow LTV, while delivering CRM reporting and KPI monitoring. Partner with the Category Manager to translate product and offer lists into campaign targeting.

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FursaFursa
Salla
Salla
1 month ago

Lifecycle Marketing Manager - Mahally

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Last checked: 4 hours agoStatus: Live

Job Summary

Own Mahally’s lifecycle marketing end to end, from onboarding through engagement to retention and win-back. Build Braze journeys from the ground up across email, WhatsApp, push, and SMS, using behavioral segmentation and dynamic personalization. Run rigorous A/B testing to reduce churn, lift repeat rate, and grow LTV, while delivering CRM reporting and KPI monitoring. Partner with the Category Manager to translate product and offer lists into campaign targeting.
Location: Jeddah
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the full lifecycle across onboarding, engagement, retention, and win-back.
  • •Build Mahally’s Braze journeys end to end (flows, canvases, triggers) across email, WhatsApp, push, and SMS.
  • •Create behavioral segmentation and translate business goals into targeting logic and personalized content.
  • •Run A/B testing through hypothesis, test, learn, iterate, and scale to improve retention.
  • •Own CRM reporting end to end (daily/weekly/monthly) on key KPIs and partner with the Category Manager on product and offer lists for campaigns.

Key Requirements

  • •4+ years of lifecycle/CRM/retention marketing experience in e-commerce, marketplace, or consumer technology.
  • •Hands-on experience with Braze (or similar), building and managing automated customer journeys across Email, Push, SMS, and WhatsApp.
  • •Strong SQL skills, including writing queries to support CRM targeting and performance analysis.
  • •Experience creating behavioral customer segments and personalized campaigns using purchase history, recency/frequency, engagement, and category affinity.
  • •Proficiency with BI/reporting tools (Metabase, Looker, Tableau, or Power BI) to monitor CRM performance and analyze results via dashboards.
Experience:4+ yearsE-commerceMarketplaceConsumer technology
Education:Bachelor's
Skills:ExecutingHypothesis-driven testingOptimizationPartnering
Languages:ArabicEnglish
Tech Stack:BrazeIterableMoEngageCleverTapSalesforce Marketing CloudEmailWhatsAppPushSMSSQLMetabaseLookerTableauPower BIA/B testing

Company Brief

Salla
Provides an e-commerce platform that helps merchants create, manage, and grow online stores. The product includes storefront setup, payments, order management, shipping integrations, and tools for sales and customer engagement.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Riyadh, Saudi Arabia
Founded: 2016
WebsiteLinkedIn