Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)

Burson
Toronto
Workplace: HybridFull timeFunction: Consulting & AdvisoryExperience: 4-6 yearsSkills: ["Client service excellence","Attention to detail","Problem-solving","Analytical thinking","Numerical approach"]

Support end-to-end digital research, planning, and paid media solutions for clients, including organic and paid performance, SEO, and GEO. Based in Toronto, you’ll manage campaign planning, implementation, optimization, and reporting across social, programmatic, and search channels, partnering with sector teams across Canada. You’ll use hands-on paid social experience and apply strong analytical skills to monitor results, improve performance, and help with budget and finance reconciliation.

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Burson
Burson
1 month ago

Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)

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Last checked: 13 hours agoStatus: Live

Job Summary

Support end-to-end digital research, planning, and paid media solutions for clients, including organic and paid performance, SEO, and GEO. Based in Toronto, you’ll manage campaign planning, implementation, optimization, and reporting across social, programmatic, and search channels, partnering with sector teams across Canada. You’ll use hands-on paid social experience and apply strong analytical skills to monitor results, improve performance, and help with budget and finance reconciliation.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Consulting & Advisory
Seniority: Mid level

Key Responsibilities

  • •Support sector teams and clients through end-to-end campaign management for paid media, SEO, and GEO planning.
  • •Research and develop paid media, SEO, and GEO plans.
  • •Conduct performance analysis and reporting for social, content, and digital paid media.
  • •Manage and/or QA paid media campaign creation and setup for social and digital paid campaigns.
  • •Monitor, analyze, and optimize campaign activity; support budget reconciliation and finance management as required.

Key Requirements

  • •4-6+ years hands-on experience setting up, managing, and optimizing digital media campaigns for brands, especially paid digital and social platforms.
  • •SEO and GEO experience.
  • •In-depth experience across social platforms, including Facebook/Instagram, TikTok, LinkedIn, SEM, and YouTube (and Google Ads more widely).
  • •Agency-side experience is preferable (in-house experience also valued).
  • •High attention to detail with client service excellence; strong analytical and problem-solving approach (web analytics/GA4 knowledge is a plus).
Experience:4-6 yearsDigital advertisingPaid mediaSEOGEOAgencyPublic affairsHealthTechConsumerEnergy
Skills:Client service excellenceAttention to detailProblem-solvingAnalytical thinkingNumerical approach
Languages:English
Tech Stack:SEOGEOMetaTikTokLinkedInGoogleFacebook/InstagramYouTubeGoogle AdsSEMGA4

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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