growth and business - max and wallet

Cred
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical rigor","Communication","Presentation","Attention to detail","Cross-functional collaboration"]

Own hands-on growth initiatives for Wallet and Max (rent & education). Plan, execute, and optimize in-app banner, push, email, and owned-channel campaigns tied to business KPIs, and run A/B tests from hypothesis to rollout. Use data, dashboards, Mixpanel (or equivalents), and SQL to track daily/weekly performance, uncover insights, and drive continuous experimentation. Partner closely with product, design, marketing, rewards, and leadership to align briefs, creative assets, and stakeholder updates.

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Cred
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1 day ago

growth and business - max and wallet

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Job Summary

Own hands-on growth initiatives for Wallet and Max (rent & education). Plan, execute, and optimize in-app banner, push, email, and owned-channel campaigns tied to business KPIs, and run A/B tests from hypothesis to rollout. Use data, dashboards, Mixpanel (or equivalents), and SQL to track daily/weekly performance, uncover insights, and drive continuous experimentation. Partner closely with product, design, marketing, rewards, and leadership to align briefs, creative assets, and stakeholder updates.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Launch, optimize, and monitor campaigns across in-app banners, push notifications, email, and other owned channels tied to business objectives.
  • •Design, implement, and analyze A/B tests from hypothesis through rollout recommendations, iterating quickly based on learnings.
  • •Analyze metrics, data, and user feedback to identify drivers of growth and measure experiment success.
  • •Track core KPIs (e.g., activation rates, wallet loads, rent-payment transactions, re-engagement) using dashboards and SQL, with support from analytics.
  • •Collaborate cross-functionally with product, design, marketing, rewards, and engineering on creative assets, user journeys, incentive structures, and stakeholder updates.

Key Requirements

  • •6 months to 1.5 years in product management or growth roles (internship in this domain qualifies).
  • •Strong analytical skills to translate complex data into actionable insights.
  • •Ability to run end-to-end campaign execution with a proven executional bias.
  • •Good-to-have: ability to navigate Mixpanel (or similar) and write simple SQL queries.
  • •Excellent communication and presentation skills to articulate concepts to diverse audiences.
Experience:Product managementGrowthExperimentation
Skills:Analytical rigorCommunicationPresentationAttention to detailCross-functional collaboration
Tech Stack:MixpanelSQL

Company Brief

Cred
CRED is an Indian fintech platform that rewards users for paying credit card bills, offering curated financial products, rewards, and lending services to creditworthy customers through a membership-based app.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Bengaluru, India
Founded: 2018
WebsiteLinkedIn