Senior Manager MarTech Global E-Commerce

Puma
Germany
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsSkills: ["Communication","Leadership","Analytical thinking","Stakeholder management","Problem-solving"]

Senior MarTech leader responsible for defining and executing the global MarTech strategy to enable growth across the customer journey. Partners with Brand, BI & IT to integrate tools, drive adoption, and deliver measurable business value through a privacy-conscious, AI-ready MarTech stack across regions.

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Puma
Puma
4 months ago

Senior Manager MarTech Global E-Commerce

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Last checked: 4 hours agoStatus: Live

Job Summary

Senior MarTech leader responsible for defining and executing the global MarTech strategy to enable growth across the customer journey. Partners with Brand, BI & IT to integrate tools, drive adoption, and deliver measurable business value through a privacy-conscious, AI-ready MarTech stack across regions.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and lead the global MarTech strategy and roadmap in support of growth, efficiency, and customer relevance.
  • •Own the business logic of the MarTech ecosystem (GMP, CDP/DMP, ESP, measurement), ensuring tools work together as a coherent system.
  • •Define, prioritize, and evolve MarTech use cases tied to audience activation, lifecycle orchestration, personalization, and incrementality.
  • •Act as the key business counterpart to agencies and vendors, challenging implementations for quality, scalability, and long-term value.
  • •Act as the super-user of the MarTech stack (e.g. CDP, SA360, Branch, GMP, ESP), driving adoption, feature utilization, and innovation.

Key Requirements

  • •7+ years of experience in MarTech within commercial marketing teams.
  • •Hands-on MarTech leadership with a track record of driving adoption and value.
  • •Deep understanding of platforms such as CDPs, Google Marketing Platform, Branch, Emarsys and marketing automation tools.
  • •Strong grasp of data flows, identity, consent, and measurement in a privacy-first environment.
  • •Highly analytical and commercially minded, able to link MarTech capabilities to measurable growth outcomes.
Experience:7+ yearsMartechMarketing technologyCDPGMPBranchEmarsys
Skills:CommunicationLeadershipAnalytical thinkingStakeholder managementProblem-solving
Tech Stack:CDPDMPGMPESPSA360BranchEmarsysGoogle Marketing Platform

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn