Lead - Marketing Operations

Multiplier
Bengaluru, Chennai, Pune, Delhi
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Leadership","Cross-functional collaboration","Change management","Data governance","Process optimization"]

Own the marketing operations stack and lead management processes, ensuring HubSpot serves as the unified system of record. Manage marketing-owned Salesforce processes and partner with Sales Ops to connect marketing and sales automation. Build scalable lead capture, enrichment, scoring, routing, nurturing, and measurement frameworks (attribution, funnel KPIs, ROI), including dashboards and automation using LLMs and tools like OpenAI, Zapier, and Make.

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FursaFursa
Multiplier
Multiplier
1 month ago

Lead - Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the marketing operations stack and lead management processes, ensuring HubSpot serves as the unified system of record. Manage marketing-owned Salesforce processes and partner with Sales Ops to connect marketing and sales automation. Build scalable lead capture, enrichment, scoring, routing, nurturing, and measurement frameworks (attribution, funnel KPIs, ROI), including dashboards and automation using LLMs and tools like OpenAI, Zapier, and Make.
Location: Bengaluru, Chennai, Pune, Delhi
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Serve as primary owner of HubSpot, shaping its architecture, governance, and optimization as the system of record.
  • •Own the lead management ecosystem end-to-end, developing lead capture, enrichment, scoring, routing, and nurturing frameworks.
  • •Evaluate, implement, and govern marketing and AI tools, managing vendor relationships and budgets.
  • •Build scalable AI-driven workflows and connect/automate processes across the GTM tech stack to improve accuracy and execution speed.
  • •Create measurement and monitoring frameworks with dashboards to track marketing effectiveness and conversion trends in Salesforce/HubSpot, using attribution models and funnel KPIs.

Key Requirements

  • •6+ years of experience in marketing operations, marketing technology, or GTM ops roles.
  • •Strong expertise with HubSpot and Salesforce, including setup, customization, and optimization.
  • •Hands-on experience running end-to-end lead management from data capture to routing and qualification.
  • •Experience building AI-driven and automation workflows using LLMs/OpenAI and tools like Zapier and Make, including APIs and webhooks.
  • •Experience with B2B SaaS and intent/engagement platforms such as Factors, 6sense, or Demandbase; strong understanding of B2B funnels and lifecycle frameworks.
Experience:6+ yearsB2B SaaSMarketing technologyGTM ops
Skills:LeadershipCross-functional collaborationChange managementData governanceProcess optimization
Tech Stack:HubSpotSalesforceTableauPowerbiLLMsOpenAIZapierMake.comAPIsWebhooksWorkflow orchestrationAI toolsFactors6senseDemandbaseTableau/Powerbi

Company Brief

Multiplier
Provides a Global Human Platform (EOR, global payroll, contractor management and HRIS) that enables companies to hire, onboard, manage and pay teams in 150+ countries while ensuring local compliance and payroll processing.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 5M to 10M
Growth: Growth Stage Startup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: New York, United States
Founded: 2020
Glassdoor
Glassdoor: 4.3
WebsiteLinkedInGlassdoor