Director, Lifecycle Marketing

Apartment List
United States
Workplace: RemoteFull timeUSD 154,000 - 235,000 annuallyFunction: Marketing & GrowthExperience: 9+ yearsSkills: ["Analytical thinking","Investigative problem-solving","People leadership","Experimentation","Data-driven decision-making"]

Own and modernize the end-to-end lifecycle marketing program for renters, driving revenue and retention across email, push, and SMS. Lead a player-coach team of two while setting the lifecycle vision, building segmented and forecast-driven messaging frameworks, and standing up new lifecycle partnerships from zero to one. Partner with marketing analytics, MarTech, Engineering, Product, Analytics, and Data Science to define measurement systems, troubleshoot journeys, and improve personalization using models and enterprise automation platforms like Iterable or Braze.

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FursaFursa
Apartment List
Apartment List
2 days ago

Director, Lifecycle Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and modernize the end-to-end lifecycle marketing program for renters, driving revenue and retention across email, push, and SMS. Lead a player-coach team of two while setting the lifecycle vision, building segmented and forecast-driven messaging frameworks, and standing up new lifecycle partnerships from zero to one. Partner with marketing analytics, MarTech, Engineering, Product, Analytics, and Data Science to define measurement systems, troubleshoot journeys, and improve personalization using models and enterprise automation platforms like Iterable or Braze.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set the vision and fully own redesign of the end-to-end lifecycle program across the renter lifecycle.
  • •Modernize lifecycle by integrating data science and machine learning for relevance and personalization using proprietary models and third-party solutions.
  • •Build and run lifecycle partnerships from zero to one, including strategy, operating model, measurement, and early execution; establish multi-brand foundation and cross-sell.
  • •Own lifecycle revenue and volume forecasts and budget in partnership with Finance; design frameworks balancing revenue with deliverability, frequency, and renter experience.
  • •Lead analytics and measurement: partner with marketing analytics/MarTech, define leading indicators and health metrics, run experimentation/holdout measurement, and troubleshoot journeys and audience logic.

Pay and Benefits

Salary: USD 154,000 - 235,000 annually

Key Requirements

  • •9+ years in lifecycle, engagement, or email marketing with expert command of an enterprise automation platform (Iterable, Braze, or similar).
  • •Deep B2C experience owning the renter side of a marketplace and direct-to-consumer lifecycle work.
  • •Built programs from the ground up or transformed existing ones and can stay hands-on in execution.
  • •Analytically self-sufficient: self-serve in SQL for analyses and use reporting tools and AI as multipliers.
  • •Technically fluent in how data feeds, events, and APIs power lifecycle; hands-on with HTML and CSS for email and credible debugging with engineers.
Experience:9+ yearsB2CMarketplaceConsumer tech
Skills:Analytical thinkingInvestigative problem-solvingPeople leadershipExperimentationData-driven decision-making
Tech Stack:IterableBrazeEmailPushSMSSQLHTMLCSSAPIsDynamic contentAudience logicWorkflow orchestrationETLAirflow

Company Brief

Apartment List
Operates an online rental marketplace that matches renters with apartments through personalized search, listings aggregation, and rental tools. Provides neighborhood guides, pricing insights, and resources to simplify apartment hunting and leasing.
Industry: PropTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn